The
Challenge
Gibson, McAskill, and Crosby, a respected law firm in Buffalo, New York, approached us with an outdated brand and online presence. Their website and branding no longer reflected the firm’s professionalism, expertise, or modern approach to law. The challenge was to give the firm a fresh, cohesive identity that would resonate with their target audience while creating a more user-friendly online experience. They needed a complete rebranding, along with a website that would not only look modern but also improve accessibility and user experience.
Our
Approach
To help Gibson, McAskill, and Crosby establish a strong, professional, and modern presence, we took a comprehensive approach that included both branding and a complete website redesign. This project was about more than just aesthetics—it was about refining Gibson, McAskill, and Crosby’s core message, tone, and user experience to ensure they stood out in a competitive legal market. We focused on simplifying and streamlining the website’s content, while the branding was redefined to better communicate the firm’s expertise, values, and mission. Our approach allowed us to refresh Gibson, McAskill, and Crosby’s image from top to bottom, resulting in a brand that is both visually appealing and functionally effective.
To establish a cohesive brand identity, Newbird focused on refining the firm’s visual elements and creating a message that resonated with their audience.
Our
Branding
We began with a deep dive into Gibson, McAskill, and Crosby’s current branding. After several rounds of logo revisions, we delivered a refined logo that captured the firm’s professionalism while introducing a more contemporary feel. Next, we reworked their brand color scheme, choosing colors that conveyed trust and credibility. We also designed brand patterns and icons to add consistency and visual interest across all materials.
A modern identity with clean type and
bold color built trust and set GMC apart.
A modern identity with clean type and bold color built trust and set GMC apart.
We refined GMC Law’s brand foundation,
ensuring it resonated with both clients
and the firm’s core values.
We refined GMC Law’s brand foundation, ensuring it resonated with both clients and the firm’s core values.
Our collaboration helped define GMC Law’s voice, mission, and unique selling proposition, setting them apart in the competitive legal landscape.
Web Design
& CRO
With the branding firmly established, we turned our attention to the website design. We worked to transform Gibson, McAskill, and Crosby’s website into a more modern and user-centric experience. The goal was to simplify navigation and streamline content to make it easier for visitors to find what they needed. We consolidated several pages, enhancing the user experience while improving content accessibility. The refreshed typography and visual elements gave the site a clean, professional look while improving readability across devices.
Web Development
For the web development, we focused on performance, security, and scalability. The site was built to be responsive, ensuring an optimized experience across all devices—from desktops to mobile phones. We built the website on WordPress, a CMS that would make it easy for the firm to update and manage their content in the future without needing extensive technical knowledge. Additionally, we optimized the website for SEO to help drive organic traffic and increase visibility.
The newly optimized site ensures seamless performance, whether on desktop or mobile, with a focus on security and scalability for future growth.
The
Benefits
The redesigned Gibson, McAskill, and Crosby website and refreshed branding successfully communicated the firm’s professionalism and expertise. The modern logo, new color scheme, and cohesive design elements gave the firm a fresh, polished image. The new website improved usability, simplifying navigation and providing a more intuitive experience for users. Gibson, McAskill, and Crosby now has an online presence that stands out in the legal industry, attracting more traffic, engaging visitors, and strengthening client relationships.