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ux design agency new york​
  • 16+ years experience
  • 400+ happy clients

Great design isn’t just about how things look; it is about how they work for your users. If your website is confusing or difficult to navigate, you are losing valuable customers to competitors every day. As a UX design agency in New York, we create intuitive digital experiences that engage visitors and drive results. We solve complex usability problems so you can turn frustrated users into loyal brand advocates.

Why Great UX Design Is Essential for Conversion

User experience (UX) design is the craft of optimizing interactions to ensure usability, usefulness, and desirability for your customers. Think of it like welcoming guests for dinner; you must ensure everything is ready for them to enjoy. If your site isn’t prepared to host visitors effectively, they likely won’t return when you invite them next time. Good UX removes barriers, helping users achieve their goals while effortlessly driving your business objectives forward.

Our Design & Development User Experience (UX) Expertise

Good UX is an investment that pays off over time. As a leading UX design agency in New York, we help you convert more leads into sales while improving customer satisfaction. The better your users feel when visiting your site, the more likely they are to return in the future—which means more repeat business for you! All this adds up to big gains for both short-term revenue goals as well as long-term growth objectives.

Certified Awesome

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Newbird’s User Experience (UX) Approach

Something loads a bit too slow, a video has a few seconds lag—what do customers do? They click away just like that. Even if you have a good-looking site, without an easy user experience your brand is creating a negative first impression and a customer that probably won’t be back. That’s why our team of experts is here to help you maximize your site’s UX. Effective websites not only look great they provide solutions, creating a digital design that turns casual visitors into conversions no matter what the platform. As a trusted UX design agency in New York, our fool-proof process is what gets you there.

Discovery

Before we design anything, we’ll learn more about your business: its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

Design

To create a seamless and simple user interface we work with you and your team to understand your current process and map out a platform that more than just works, it converts with optimized site speeds. We’ll identify key functionality to develop a wireframe. After that, we’ll focus on appearances. Your platform should leave a great first impression on visitors through style, color scheme, theme—any visual elements! We’ll make sure they are consistent and responsive across different screen sizes too.

Navigation

After we’ve determined the look and feel, we’ll create a simple and easy-to-use navigational structure: breadcrumb trails, mega or hamburger menus. With the help of intuitive platform directions, we’ll keep your visitors engaged and moving: calls-to-action and offers.

What is the difference between UI and UX?

UX (User Experience) focuses on the journey, logic, and flow of how a user solves a problem on your site. UI (User Interface) is the visual skin—the colors, fonts, and button styles—that makes that journey look good. We handle both.

Do you conduct user testing?

Yes. We don’t just guess what users want. We utilize heatmaps, session recordings, and actual user interviews to validate our design choices before writing a single line of code.

How long does a UX design project take?

A typical website or app design project takes 8-12 weeks. This allows time for proper discovery, research, wireframing, design iterations, and preparing assets for development.

Our process runs deep

01.

Discovery

Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.

02.

Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.

03.

Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.



04.

Wireframing

We leave nothing to chance when it comes to your online presence. That’s why we start with wireframes. 

05.

Web & App Design

Create a platform that’s not only functional, it’s beautiful.

06.

Development

Our expert team of web developers guides clients to the right platform for their business.

07.

Launch & Hosting

The moment you go live, we test each element manually, and quickly, to ensure it’s running as intended. 

08.

Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

We are the
company we keep

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