Snapchat Advertising .
Speak Their Language
- 16+ years experience
- 400+ happy clients
The audience you want is on Snapchat. Over 400 million people open the app every day, and a significant share of them are between 18 and 34 with real purchasing power. Running effective campaigns on the platform takes more than a recycled Facebook ad in vertical format. It takes platform-specific creative, sharp audience targeting, and someone who knows when to test and when to scale. That is where working with a Snapchat ads agency like Newbird makes the difference.
What Snapchat Advertising Does That Other Platforms Cannot
Snapchat ads are full-screen vertical images or videos that appear between stories in the app. Users can swipe up to visit a website, watch longer content, or shop directly from the ad. Brands can also run Geofilters, Lenses, Collection Ads, and Story placements in Discover. Each format targets a different goal, from building awareness to driving a direct purchase.
Our Snapchat Advertising Expertise
That is where a campaign specialist makes the difference. At Newbird, we have the platform knowledge and creative depth to help you reach your business goals on Snapchat. We know what works across formats, audiences, and verticals. And we are not afraid to have some fun with it.
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Newbird’s Snapchat Advertising Approach
As a Snapchat ads agency, we have seen and done it all. Our approach starts with understanding your brand and your customer’s journey, first and foremost. We take time upfront to learn your business goals, needs, and challenges. We will also talk through what matters most to you in terms of ad performance. That way, you get Snapchat solutions built specifically for your business.
Lead by our team of digital experts, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.
With a team of Snapchat experts who know how to reach your target audience, we’ll review our recommendations and other strategies to capture more customers.
We create custom Snapchat ad creative that is not only aesthetically pleasing but also makes conversions easy and natural for your customers.
From A/B testing to engaging headlines and all other pieces of copywriting needed to make an impact—we are here to help you create the best possible content for your Snapchat campaign(s).
We get that your business success hinges on conversions at the end of the day. We know which factors to pay attention to that can help boost your Snapchat campaigns, so you can capture more customers and market share.
We make sure your Snapchat campaigns stay on top of their game with regular reporting and consulting from our team. Every campaign’s metrics are detailed in an easy-to-understand format so we can track progress over time or compare different types of tactics against each other side by side.
While we’re always working hard to make sure your ads are running smoothly, sometimes additional assistance is needed. Depending upon what’s best suited at any given time for you and your brand our Snapchat teams continue building on your goals so that nothing falls through the cracks.
Types Of Snapchat Ads
Single Image and Video Ads
The most versatile format on the platform. Full-screen vertical ads that appear between Stories, in Discover, and across Spotlight. Good for awareness, traffic, and direct response. The recommended starting point for most advertisers.
Collection Ads
Built for shopping. Collection Ads pair a hero image or video with tappable product tiles beneath it, letting users browse and buy without leaving the app. The strongest format for ecommerce.
Filter Ads
Branded overlays users can add to their own Snaps. Filters generate organic reach through user-created content. Particularly effective for events, local campaigns, and product launches.
AR Lenses
Interactive augmented reality experiences users engage with through the Snapchat camera. Brands can build standard Lenses for engagement, shoppable Lenses where users try products before buying, and AI-powered Lenses that generate personalized branded imagery.
Story Ads
A branded tile in Snapchat’s Discover section that opens into a series of up to 20 full-screen Snaps. Works well for brands that need more than a few seconds to tell their story or show a product range.
Sponsored Snaps
A newer direct-to-inbox format. Brands send a Snap straight to users’ chat feed, and recipients can reply. Auto-responses can be configured. One of the highest-engagement formats currently available on the platform.
Commercials
Non-skippable video ads shown within Snapchat’s curated content. Standard Commercials run 3 to 6 seconds. Extended Commercials can run up to 3 minutes, with only the first 6 seconds guaranteed to be seen. Strong for brand awareness campaigns where you need guaranteed views.
Frequently Asked Questions
Snapchat works best for brands targeting 18 to 35 year olds, particularly in ecommerce, fashion, food, entertainment, and consumer apps. If that is your audience, Snapchat often delivers lower CPMs and stronger engagement than equivalent Instagram or Facebook placements.
Collection Ads and Dynamic Product Ads tend to perform best for ecommerce because they let users tap directly to product pages from within the ad. Snap Ads and Story Ads work well for awareness and retargeting. Newbird recommends testing multiple formats in the first 60 days to find the best fit for your catalog.