Design & Development Strategy .
Platforms created with the future in mind.
- 16+ years experience
- 400+ happy clients
What is Design & Development Strategy?
Strategy is more than just one “thing” or element, it’s the bird’s eye view of the careful selection of an entire group of decisions in order to make meaningful contributions to your business goals.
Design and development strategy speaks to the thought process behind creative structures that are designed to meet customer needs—ultimately growing your business over time. It’s all the tactical logic that blends business goals with digital solutions to achieve long-term goals targeted at your end-user. It’s essential and you should never kick off a project without it (well, if you want your platform to be successful that is).
When you’re looking to build a website, app, or other digital platform or product, we know first hand it can be hard to identify what’s going to make your vision come to life in the best way possible. It can often feel like there are infinite options and the process becomes overwhelming.
At Newbird, building and creating platforms is what we do, but the strategy is the foundation of where it all begins. Without understanding your business and its customers first, we might all as well be creating a castle out of the sand. While timelines are extremely important to us, in this case, it’s not the speed that matters most—it’s the planning to create thoughtfully executed solutions to grow your business and delight customers. As a result, our process is more well-rounded than some other website agencies you might have worked with in the past. By that, we mean that we take the time to understand your world and create a sustainable platform that will go the distance, not just something that is a quick fix.
Our Design & Development Strategy Expertise
Our team of web development strategists believes effective digital solutions marry feelings with logic. Whether it’s WordPress, Shopify, React, HTML, or custom building we work with your business to carefully plan for each choice we’ll make along the way to build the best user interface (UI) for your customers—before we start bringing your platform to life.
Design & Development Strategy Services:
Certified Awesome
Contact Us To Learn More-
Google
Google
Get the best inbound marketing results with our team of certified Google AdWords experts. We can help you stay on budget while achieving the ROI that you're looking for. Contact Us to Learn More -
Shopify
Shopify
As a certified Shopify agency, we care about solving all merchandising challenges—whatever that means for you. Developing, migrating to, and growing current Shopify and Shopify Plus stores: it’s our thing. Contact Us to Learn More -
Magento
Magento
Magento is one of the most powerful marketing tools around with search engine optimization and catalog-management tools. That’s why we became certified developers of it. Contact Us to Learn More -
Klaviyo
Klaviyo
As Klaviyo partners, we use the latest trends and technologies to target your customers based on their individual preferences. We’ll create email marketing strategies that keep them coming back for more. Contact Us to Learn More -
Facebook
Facebook
Without the right knowledge or tools, Facebook advertising can be difficult and expensive. We hate to see any business struggle. Let our certified team help. Contact Us to Learn More -
BigCommerce
BigCommerce
Looking for a world-class, all-in-one eCommerce platform solution? We’re certified BigCommerce partners that can help. As far as we’re concerned, it’s a top SaaS. Contact Us to Learn More
Newbird’s Design & Development Approach
No matter what the project, at Newbird we focus on developing foundational elements that will stand the test of time. None of that starting all over every time something changes or you need to adjust. Throughout our process, our web development strategists will learn about your business and customers to create a platform that is right for your goals, short-term and long.
Discovery
Lead by our team of web development strategists, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.
Planning & Strategy
To create a seamless and simple user interface we work with you and your team to understand your current process and map out a platform that more than just works, it converts. We’ll identify key functionality to develop a wireframe and select a platform provider.
Design & Development
After our prep work is done we’ll move into design and development. Using our strategy as the foundation, we’ll design the look and feel of your platform in alignment with your brand, then dive into the backend and hosting that will bring it to life. As we develop your platform we’ll integrate as many data points as possible: google analytics, heat mapping, and tracking so you’ll continue to get the most out of the site with or without us. But we don’t stop there, we’ll do quality & assurance tests before we let the world see it too: examining all the code and testing on multiple devices (just to name a few).
Ongoing Maintenance
Once your platform goes live we’ll manage, monitor, and keep it maintained. Meaning we’ll be keeping our eyes on it, making sure it stays up-to-date, secure, and effective with visitors.
We are the
company we keep
Website Design & Brand Strategy Case Studies
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Brand & Organization
We want to begin by building on a solid foundation. With a holistic approach, we’ll carefully review your assets and goals.
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Design & Development
With 15+ years in web design, we understand how design and technology create gorgeous and intuitive user experiences—it’s one of our superpowers.
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Digital Marketing & Advertising
Running a business takes constant effort, lean on a full-service agency ready to take on any marketing initiative.
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Conversion Rate Optimization
Advertising dollars are an investment—one that you want to see a return on. We’re here to help you get the most juice out of the squeeze.
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