The
Challenge
Zotos Professional needed to modernize their digital presence to better connect with their audience, streamline the user experience, and boost online sales. They aimed to highlight their wide range of salon-quality hair products while providing educational resources and personalized recommendations.
We rebuilt Zotos Professional’s e-commerce site from the ground up, helping their brand stand out in an increasingly competitive market
Our
Approach
We began with in-depth discovery sessions to understand Zotos Professional’s goals and audience. We conducted a competitor analysis and evaluated their current digital assets. Our strategy focused on enhancing their brand positioning, improving site navigation, and creating a more engaging and informative user experience.
Content Strategy
& UX/UI Design
We developed a comprehensive content strategy to ensure consistency across all touchpoints. Our UX/UI design prioritized intuitive navigation, visually appealing layouts, and interactive elements to engage users. We incorporated virtual tools, expert advice sections, and personalized product recommendations to enhance the user journey.
Wireframing was instrumental in optimizing the new site for conversions and an intuitive user experience.
Over the years we’ve developed a seamless process to ensure websites are created with an intuitive user experience—resulting in more conversions. Our approach and experience make it easy for visitors to achieve their objectives on-site and at the end of the day, that means more revenue for you, our clients.
Web Development
& CRO
We rebuilt Zotos Professional’s with a responsive design, optimized for both desktop and mobile devices. We implemented advanced search functionality, a streamlined checkout process, and features like live chat support. Conversion Rate Optimization (CRO) techniques were applied to improve user engagement and increase sales.
We took an outdated website and turned it into a modern, optimized Shopify site.
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take the desired action. Think: a customer adding a product to their cart or purchasing a product at checkout, clicking a link on your website, or subscribing to your email list. All that good, digital-age stuff.
Digital
Marketing
A robust email marketing plan was executed. Our approach targeted both existing and new customers, leveraging data-driven insights to optimize campaigns and drive traffic to the website.
The
Benefits
Collaborating with us allowed Zotos Professional to elevate their digital presence significantly. The new website led to increased user engagement, higher conversion rates, and a boost in online sales. Our digital marketing efforts expanded their reach and enhanced brand awareness, solidifying their position in the market.