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Data & Analytics .

Identify Your MVC (Most Valuable Customer)

digital marketing analytics agency
  • 16+ years experience
  • 400+ happy clients

You have mountains of data, but you lack the clear insights needed to actually grow your revenue. You need to know which channels drive profit, not just which ones generate vanity metrics. As a specialized digital marketing analytics agency, we turn raw numbers into a clear roadmap for better decision-making.

Why Marketing Data Is Important for ROI

Marketing data and analytics give us the power to understand complex customer behavior better than ever before. We use tools like Google Analytics to identify exactly what drives actions during the buying cycle. This provides a deep understanding of performance, allowing us to optimize campaigns for the highest possible return on investment.

Our Data & Analytics Expertise

That is where a digital marketing analytics agency like Newbird can help. We take a metrically driven approach, focusing on the specific numbers that truly impact your business. We analyze customer lifetime value (LTV) and acquisition costs (CAC) to make better budget decisions. This ensures you are constantly finding and retaining your most valuable customers.

With data and analytics, you’ll have a better understanding of which advertising strategies work for your business. The more information we can gather about your customers the easier it will be to satisfy their needs with the right messages.

With Newbird, you’ll never be at a disadvantage when it comes to competitive intelligence. Our team of experts are here for all your needs and can provide assistance with anything from competitor analysis through market research strategies so that the competition doesn’t stand a chance.

Doing CRO well is complex if you don’t know where to begin. Our experts guide brands to a profitable future, creating repeat customers through strategic website enhancements.

LTV modeling helps marketers uncover incremental revenue opportunities they may have overlooked. It helps you identify high-value audience segments for your campaigns, which means more profit for you.

We manage, monitor, and maintain your marketing campaigns. We optimize everything we can along the way to ensure sustained growth.

Certified Awesome

Contact Us To Learn More
  • Google
    Google
    Get the best inbound marketing results with our team of certified Google AdWords experts. We can help you stay on budget while achieving the ROI that you're looking for.  Contact Us to Learn More
  • Shopify
    Shopify
    As a certified Shopify agency, we care about solving all merchandising challenges—whatever that means for you. Developing, migrating to, and growing current Shopify and Shopify Plus stores: it’s our thing. Contact Us to Learn More
  • Magento
    Magento
    Magento is one of the most powerful marketing tools around with search engine optimization and catalog-management tools. That’s why we became certified developers of it.  Contact Us to Learn More
  • Klaviyo
    Klaviyo
    As Klaviyo partners, we use the latest trends and technologies to target your customers based on their individual preferences. We’ll create email marketing strategies that keep them coming back for more.  Contact Us to Learn More
  • Facebook
    Facebook
    Without the right knowledge or tools, Facebook advertising can be difficult and expensive. We hate to see any business struggle. Let our certified team help.  Contact Us to Learn More
  • BigCommerce
    BigCommerce
    Looking for a world-class, all-in-one eCommerce platform solution? We’re certified BigCommerce partners that can help. As far as we’re concerned, it’s a top SaaS. Contact Us to Learn More

Newbird’s Data & Analytics Approach

As a digital marketing analytics agency, we have seen and done it all. Our foolproof approach focuses on understanding your brand and customer journey first. We take time to learn about your goals, needs, and challenges. We also discuss what matters most regarding your brand and performance. This ensures you get marketing with the right data and analytics to support it

Discovery

Lead by our team of marketing strategists, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

Planning & Strategy

To create your unique marketing mix we work with you and your team to understand your current process and map out a plan that more than just works, it converts.

Design & Development

After our prep work is done we’ll move into your design and development. Using our strategy as the foundation, we’ll design the look and feel of your marketing in alignment with your brand. As we develop your campaigns we’ll integrate as many data points as possible: google analytics, heat mapping, and tracking so you’ll continue to get the most data out of our efforts. But we don’t stop there, we’ll do quality & assurance tests before we let the world see it too: examining and testing on multiple devices (just to name a few).

Data & Analytics Reporting

We’ll manage, monitor, and maintain your marketing campaigns—optimizing anything we can along the way.

Frequently Asked Questions

What is included in an analytics audit?

We review your tag manager implementation, check for double-counting, ensure data privacy compliance, verify ecommerce event firing, and analyze traffic quality to ensure your decision-making data is clean.

Can you fix my Google Analytics 4 (GA4) setup?

Yes. GA4 is complex and often set up incorrectly. We configure custom events, audiences, and cross-domain tracking to ensure you are capturing the full picture of user behavior on your site.

Do you create reports I can understand?

Absolutely. We build custom Looker Studio dashboards that pull data from Google Ads, Meta, and Analytics into one visual report. You get clear “green/red” indicators of performance, not just spreadsheets.

Our process runs deep

View our full process
01.

Discovery

Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.

02.

Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.

03.

Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.



04.

Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

We are the
company we keep

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