Pinterest Advertising .
Turn Pins Into Customers
- 16+ years experience
- 400+ happy clients
Help people picture your products in their next project, purchase, or everyday routine. Newbird is a Pinterest advertising agency that connects audience research, useful creative, and campaign management. We explore where your products fit, test what encourages action, and use performance data to guide your investment.
Reach Customers While They Plan
A room refresh? A new recipe? A thoughtful gift? Pinterest gives brands opportunities to reach people as they explore ideas and consider what to buy.
The right campaign starts with understanding those moments. We look at how your products answer a need, what people are searching for, and when interest develops. Your sales history, seasonal patterns, and existing website traffic help us evaluate the opportunity.
From there, we recommend where Pinterest belongs in your marketing plan and what a focused initial campaign should test.
Our Pinterest Advertising Services
Newbird brings campaign strategy, creative development, and measurement together. Our work can include account reviews, keyword and audience research, Pin design, catalog support, tracking checks, and ongoing optimization.
We agree on the scope before launch, including the assets your team supplies and any additional website or production work. You’ll have clear priorities and an explanation of how we’ll assess progress.
Pinterest can also work alongside your other channels. We consider its role within your broader paid social strategy when recommending budgets and campaign objectives.
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Newbird’s Pinterest Advertising Approach
People may discover a product well before they’re ready to purchase it. Our approach accounts for that journey, connecting the ideas that attract attention with the information customers need to act.
We learn how customers use your products, what inspires their purchases, and what questions they need answered. Your best-selling categories, customer feedback, margins, and buying cycles help us identify a practical starting point.
We research relevant keywords, interests, and search trends to develop campaign themes. For seasonal products, we consider when planning begins and work backward from key sales periods. Available account data helps us refine audience and timing decisions.
We create Pins that make the product and its purpose easy to understand. We test ideas such as lifestyle imagery, product details, and demonstrations. Each variation answers a specific question about what encourages people to explore your offer.
For catalog-based campaigns, we review product information, images, pricing, availability, and destination links. We help identify feed issues and organize relevant product groups. Stock levels and commercial priorities inform which products we recommend promoting.
We check that each Pin leads to a relevant, usable page and that key actions are recorded correctly. That includes reviewing Pinterest tracking and available store or analytics data. We flag gaps that could affect reporting or campaign decisions.
We explain what your budget generated and how results compare with the campaign’s purpose. Reporting can include outbound clicks, purchases, acquisition costs, and return on ad spend. We account for attribution settings and purchase timing when interpreting performance.
We use results to prioritize creative changes, targeting adjustments, and budget tests. A product attracting clicks without purchases needs investigation. A category meeting its goals may warrant additional investment, provided inventory and margins support it.
Pinterest Ad Formats We Work With
We recommend formats around your objective, available assets, and account eligibility. Each format gives us a different way to present the product or explain its value.
Image Ads
Give one product, benefit, or idea a clear visual focus. We develop mobile-friendly creative with recognizable branding and concise messaging, then test imagery and copy against the action we want customers to take.
Carousel Ads
Show different features, uses, or products through multiple images. We plan the cards as a connected sequence, helping people explore the offer and understand what makes it relevant to them.
Video Ads
Demonstrate a product, explain a process, or show an idea taking shape. We focus on a clear opening and visuals that communicate the message, then evaluate viewing behavior alongside clicks and downstream results.
Shopping Ads
Use your product catalog to support product discovery and shopping. We review feed quality and product performance, then recommend which categories deserve attention based on campaign results and your business priorities.
Collections Ads
Bring a broader idea together with related products. A room setting, coordinated outfit, or project can provide context for a collection, helping shoppers explore items that fit the same need.
Idea Ads
Develop educational or inspirational content that shows your products in use. We consider this format when explaining an idea or demonstrating a process can help customers understand the offer and take the next step.
Pinterest Ads Best Practices in Action
Our creative and campaign work starts with practical principles, then adapts to what your account data shows.
- Make the product easy to recognize. Show what you’re offering and how it fits the idea being presented.
- Design for mobile viewing. Use suitable vertical layouts, readable text, and clear branding.
- Match the Pin to its destination. Carry the featured product, offer, or idea through to the landing page.
- Prepare for seasonal demand. Use search trends and sales history to plan creative before key buying periods.
- Test a clear hypothesis. Compare specific changes so the findings can inform the next creative brief.
- Measure beyond saves. Use saves as a signal of interest, then evaluate site visits and purchases against campaign goals.
For example, if a lifestyle Pin earns saves but few outbound clicks, we may test clearer product messaging. If shopping traffic reaches product pages without converting, we investigate the offer, availability, page experience, and tracking before recommending more spend.
Frequently Asked Questions
We assess audience relevance, product appeal, available creative, and your buying cycle. Products that lend themselves to visual discovery can offer a useful starting point. We then consider demand and commercial goals before recommending a test.
Newbird can manage research, campaign setup, creative, targeting, catalog support, tracking reviews, optimization, and reporting. Your proposal defines the services included and any work needed from your team before campaigns launch.
We begin by reviewing your existing assets. Product images may work for some campaigns, while lifestyle imagery or demonstrations may better explain others. We identify any gaps and outline production needs before adding them to the scope.
We consider your products, margins, goals, and the amount of testing required. The starting budget should support a focused campaign and useful learning. We outline advertising spend separately from management fees and any creative production costs.
That depends on your budget, conversion volume, and customers’ buying cycle. Early engagement can help us assess creative, while sales performance may need a longer evaluation period. We agree on review points and account for delayed purchases when assessing results.
Costs vary by audience, objective, competition, and creative. Lower click costs alone do not establish better value. We compare the cost and quality of the outcomes each platform generates, alongside its role in your broader marketing plan.
They may attribute sales differently because their measurement methods and attribution settings differ. We review those differences alongside store data and explain what each report tells us. We avoid adding platform-attributed revenue together as though every sale were unique.
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