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  • 15+ years experience
  • 400+ happy clients

What is Snapchat Advertising?

Typically a full screen vertical image or video up to 10 second long, Snapchat ads show up in between stories of friends or publishers on the app. Snapchat users have the option of swiping up anytime when they are watching an ad, taking them directly to more content like watching a longer video, reading a full article, shopping a website, or more. Additionally brands can advertise on Snapchat utilizing Snapchat Geofilters and Lenses. Long story short it’s a unique platform with lots of opportunities to reach a younger audience.

Snapchat is a powerful marketing tool that can help your business grow, but it can be difficult to know where to start or how to use it effectively. Launching a successful Snapchat campaign takes time, effort, and knowledge of the platform that not all businesses have.

Our Snapchat Advertising Expertise

That’s where having an advertising agency partner that specializes in Snapchat campaigns can help. At Newbird, we have the experience and expertise necessary to help you reach your business goals through this unique and engaging platform. Let’s have fun with it.

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Our process runs deep

01.

Discovery

Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.

02.

Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.

03.

Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.



04.

Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

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Newbird’s Snapchat Advertising Approach

As a Snapchat advertising agency, we’ve seen and done it all. Our fool-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your ads and performance. That way, you can rest assured knowing you’re getting Snapchat solutions that’re precisely right for you and your business.

Lead by our team of digital experts, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

With a team of Snapchat experts who know how to reach your target audience, we’ll review our recommendations and other strategies to capture more customers.

We create custom Snapchat ad creative that is not only aesthetically pleasing but also makes conversions easy and natural for your customers.

From A/B testing to engaging headlines and all other pieces of copywriting needed to make an impact—we are here to help you create the best possible content for your Snapchat campaign(s).

We get that your business success hinges on conversions at the end of the day. We know which factors to pay attention to that can help boost your Snapchat campaigns, so you can capture more customers and market share.

We make sure your Snapchat campaigns stay on top of their game with regular reporting and consulting from our team. Every campaign’s metrics are detailed in an easy-to-understand format so we can track progress over time or compare different types of tactics against each other side by side.

While we’re always working hard to make sure your ads are running smoothly, sometimes additional assistance is needed. Depending upon what’s best suited at any given time for you and your brand our Snapchat teams continue building on your goals so that nothing falls through the cracks.

Types Of Snapchat Ads

Snap Ads

Snap ads are a great way to increase brand awareness. They can be either static images or videos.

Collection Ads

Perfect for shopping, Collection ads can feature videos or images of your products with tappable titles.

Filter Ads

A filter is an overlay that can be added on top of a Snapchat user’s Snaps.

Lenses Ads

Lenses are an innovative way to drive engagement and create a connection between users, brands themselves as well as their products. Brands can even make shoppable lenses where people get the opportunity of trying out items before they buy them.

Story Ads

Story ads appear in ‘Discover’ which is an excellent option for brands who want to increase awareness and engage customers.