Injoy

InJoy Health Education, a trusted name in perinatal and parenting education, needed more than just a refreshed website—they needed a digital presence that could clearly guide educators through a complex product line. Their WooCommerce site had grown over time, but as product offerings expanded across curriculums and formats, users struggled to find the right solutions. InJoy turned to Newbird to reimagine their online experience—making it easier to shop, search, and select the perfect teaching tools.

We began with strategy. Through a collaborative brand foundation process, we worked closely with the InJoy team to understand their audience, goals, and positioning. With clarity on what set them apart, we mapped out a comprehensive plan: update the visual identity and user experience, clarify product groupings and content hierarchies, and implement SEO strategies to drive qualified traffic.

Before design or development began, our team partnered with InJoy on a comprehensive Brand Foundation Document. This work laid the groundwork for every creative and strategic decision to follow. Together, we clarified their brand voice, key differentiators, audience personas, and visual tone. The result was a unified framework that helped align internal stakeholders and empowered our team to build a digital presence rooted in InJoy’s core mission: helping educators deliver impactful, inclusive health education.

Our design team created a clean, professional, and approachable visual system aligned with InJoy’s updated brand foundation. The new website design emphasized usability—allowing educators to navigate curriculums, product types, and formats without friction. We also designed their 2024 Winter Direct Mail Product Guide to visually align with the refreshed digital presence, maintaining consistency across channels.

Built on WooCommerce, the new site architecture prioritized performance and scalability. We developed custom filtering tools, content modules, and navigation systems that could support InJoy’s evolving catalog. Our team ensured seamless integration between eCommerce functionality and educational content, balancing marketing needs with educator-first usability.

To improve visibility, we carried out an extensive SEO audit and competitive landscape analysis. From there, we restructured product and curriculum pages, optimized metadata, and enhanced site architecture to support better indexing. A keyword-driven content strategy helped position InJoy as a go-to resource for perinatal and parenting education materials—improving organic rankings and driving new traffic to key pages.

With a streamlined digital experience, educators can now more easily find the resources they need—whether shopping by curriculum, product format, or educational outcome. The new WooCommerce site not only supports InJoy’s internal sales and marketing goals but delivers a user-friendly, efficient experience for their core audience. Organic traffic is steadily climbing, and early engagement metrics show increased time on site, reduced bounce rates, and higher conversion across product categories.