• 15+ years experience
  • 400+ happy clients

What is Headless?

Headless commerce is a type of e-commerce architecture where the front end (head) can be updated or edited without interference from back end functionality, similar to what happens with headless content management systems.

Many businesses are still using outdated eCommerce platforms that don’t allow for the flexibility and speed needed to stay competitive in today’s market. You need a platform that can keep up with the latest trends and changes in the industry, and that’s what we offer with our headless eCommerce team.

Our Headless Expertise

We know how important it is to be able to quickly adapt to new trends and changes, which is why our platform, built on React, is one of the most trusted frameworks out there. The platform and our expertise in it offers your business superior speed and conversions, so you can keep up (and ahead) of your competitors.

Why Headless?

With a single data source, you can provide an experience that is consistent across all your customer touchpoints. Businesses are also able to integrate their tools with Shopify Plus using this platform for customized storefronts.

Personalize the ecommerce experience for each customer segment, based on criteria that you choose.

With a new progressive web app, your business can quickly and easily boost site performance by improving loading times.

Cut down on time to market with more flexibility so your marketing team can take advantage of consumer trends with the right message at the right time.

With your own chosen development language, integrate business solutions including ERP, PIM, IMS, CMS, CRM.

Integrate your ecommerce platforms for a more holistic experience. Use the Shopify Storefront API and integrate it with other services like reviews or recommendations to provide content-rich product pages that will turn customers into loyal shoppers.

Push content and product information through new channels without constraints, such as heavy customizations to your back-end. Your omnichannel strategies will be at the center of customer experience while delivering a smooth transition for customers on different platforms.

Certified Awesome

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Newbird’s Headless Approach

No matter what the project, at Newbird we focus on developing foundational elements that will stand the test of time. None of that starting all over every time something changes or you need to adjust. Throughout our process, our web development strategists will learn about your business and customers to create a platform that is right for your goals, short-term and long. 


Lead by our team of web development strategists, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

Planning & Strategy

To create a seamless and simple user interface we work with you and your team to understand your current process and map out a platform that more than just works, it converts. We’ll identify key functionality to develop a wireframe and select a platform provider.

Design & Development

After our prep work is done we’ll move into design and development. Using our strategy as the foundation, we’ll design the look and feel of your platform in alignment with your brand, then dive into the backend and hosting that will bring it to life. As we develop your platform we’ll integrate as many data points as possible: google analytics, heat mapping, and tracking so you’ll continue to get the most out of the site with or without us. But we don’t stop there, we’ll do quality & assurance tests before we let the world see it too: examining all the code and testing on multiple devices (just to name a few).

Ongoing Maintenence

Once your platform goes live we’ll manage, monitor, and keep it maintained. Meaning we’ll be keeping our eyes on it, making sure it stays up-to-date, secure, and effective with visitors.

Our process runs deep



Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.


Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.


Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.



We leave nothing to chance when it comes to your online presence. That’s why we start with wireframes. 


Web & App Design

Create a platform that’s not only functional, it’s beautiful.



Our expert team of web developers guides clients to the right platform for their business.


Launch & Hosting

The moment you go live, we test each element manually, and quickly, to ensure it’s running as intended. 


Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

We are the
company we keep