Empower

Empower, previously known as EmpowerHER, is a nonprofit organization dedicated to supporting children, teens, and young adults up to age 24 who have experienced the loss of a parent. Initially focused on providing support to girls who had lost their mothers, the organization aimed to expand its reach and services to all youth who have lost either parent. Empower approached Newbird to enhance their online presence and drive greater enrollment through Google Ad Grants and improved SEO strategies.

Newbird assisted Empower in launching their first Google Ads campaign through Google Ad Grants by conducting a thorough audit of their previous efforts, which had been underutilized. The team identified missed opportunities and optimized their account for better performance. By ensuring compliance with both TechSoup and Google Ad Grants requirements, Newbird rebooted Empower’s initiatives. The team refined keyword strategies by assessing past performance and introducing relevant new keywords to drive improved traffic and maximize the campaign’s effectiveness.

Newbird guided Empower through the SEO challenges of rebranding and moving to a new domain, ensuring their search engine visibility was not only preserved, but enhanced. As part of the process, we expanded their keyword strategy, successfully reaching a broader audience. The transition was managed smoothly, resulting in both maintained and improved online presence for the organization.

We shifted the focus of Empower’s Google Ad Grants campaigns to include a broader range of keywords that aligned with their expanded mission, allowing them to reach a wider audience. To ensure success, we established a solid foundation by implementing and refining proper Google Analytics tracking. This foundational work maximized the effectiveness of ongoing campaign efforts and positioned Empower for sustainable growth through their Google Ads strategy.

We implemented Google Analytics 4 for Empower to track and analyze website performance, offering detailed insights into user behavior and campaign effectiveness. By conducting regular performance reviews, we expect traffic to grow by at least 25% quarter-over-quarter and anticipate ongoing improvements in conversions for their Google Ad Grants campaign.

Newbird’s strategic involvement significantly enhanced Nakawe Project’s digital presence, driving consistent traffic to their ecotour pages and fostering greater user engagement. Moving forward, the focus will be on expanding campaign efforts and exploring new digital channels to sustain and amplify growth.