• 15+ years experience
  • 400+ happy clients

What is Brand Identity?

While most people think of a brand as a company’s colors or logo, Brand Identity is actually much more. Your brand identity is the personality of your business and a promise to customers. It’s made up what you say, how you communicate, what values you hold, and how you look and feel—it’s the story of you: the business that is. The best brands in the world connect with users through magnetic branding. It’s a powerful tool and one to get right as the foundation of your company.

Sure you have logo, but that’s amateur stuff. Your business is growing and you need more than that to evolve. You want your brand to have a strong identity that resonates with customers, but you’re not sure how to make that happen. It can be tough to create a cohesive brand identity that works well across all platforms and channels. And it’s even harder to do this in a way that feels authentic and true to your company values.

Our Brand Identity Expertise

That’s where we come in. At Newbird we’re a design first agency and experts at creating powerful brand identities that feel true to your company and speak to your target audience. Our team will help you craft a unique voice, personality and look for your business that will resonate with customers and help you stand out from the competition. It’s the ultimate makeover.

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Newbird’s Brand Identity Approach

When it comes to developing brands that resonate, we’ve got the team and skills to make it happen. Our fool-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your brand and performance. That way, you can rest assured knowing you’re getting branding with the right elements to take your company into the future.

Ready to take flight?

With our Flightplan’s holistic approach, you’re brand will be made better from the inside out.

Brand Therapy

If you’re looking to take flight, we’ll have to understand your company from the inside, out. During Brand Therapy, lead by our team of digital experts, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

Strategy & Design

From there we’ll work with you to create a custom voice and visual identity to reach your audience: leaving you with a holistic brand to take foreward with any marketing campaign.

Our process runs deep



Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.


Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.


Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.


Brand Foundation & Design

Strong brands are built on solid foundations: market strategy, customer mapping, messaging development, and design—all combined. 

We are the
company we keep