• 15+ years experience
  • 400+ happy clients

What are Marketing Data & Analytics?

Marketing data & analytics gives us the power to understand customer behavior better than ever before. The technology and analytical tools available today (like Google Analytics, let’s say) allows for many insights on what drives actions, where or when something happens in the buying cycle, and which channels work best for certain products and messages. It’s an essential tool in modern advertising of any kind (even traditional channels) giving all of us marketing types a much deeper understanding of content performance and the ability to make more informed decisions about future campaigns—oh, and optimize your return on invenstment.

It can be hard to know what data to focus on when you’re running a business. Trust us when we say you’re not alone. Most business owners don’t have the time or resources to figure out which data is important or how to use it effectively.

Our Data & Analytics Expertise

That’s where a digital growth agency like Newbird can help. We take a metrically driven approach to marketing, meaning that we focus on the most important metrics and how they impact your business. For example, we might look at customer lifetime value (LTV) and customer acquisition cost (CAC) in order to make better decisions about where to allocate your marketing budget to keep finding your most valuable customer (MVC).

With data and analytics, you’ll have a better understanding of which advertising strategies work for your business. The more information we can gather about your customers the easier it will be to satisfy their needs with the right messages.

With Newbird, you’ll never be at a disadvantage when it comes to competitive intelligence. Our team of experts are here for all your needs and can provide assistance with anything from competitor analysis through market research strategies so that the competition doesn’t stand a chance.

The idea of conversion rate optimization (CRO) is simple, but doing it well can be complex: especially if you don’t know where to begin. Every day our design, development, and strategy experts help to guide eCommerce and B2B brands’ site’s to a more profitable future—creating repeat and quality customers through strategic website enhancements.

The LTV modeling approach is a flexible and powerful tool that can be used in any industry. The model helps marketers uncover incremental revenue opportunities they may have been overlooking, while also helping you identify high-value audience segments for your marketing campaigns—which means more profit.

We helps brands get the most out of their sites and social media. Newbird works with you to create personalized analytics reports that help turn data into results.

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Newbird’s Data & Analytics Approach

As a growth marketing agency, we’ve seen and done it all. Our fool-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your brand and performance. That way, you can rest assured knowing you’re getting marketing with the right data and analytics to support it.


Lead by our team of marketing strategists, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

Planning & Strategy

To create your unique marketing mix we work with you and your team to understand your current process and map out a plan that more than just works, it converts.

Design & Development

After our prep work is done we’ll move into your design and development. Using our strategy as the foundation, we’ll design the look and feel of your marketing in alignment with your brand. As we develop your campaigns we’ll integrate as many data points as possible: google analytics, heat mapping, and tracking so you’ll continue to get the most data out of our efforts. But we don’t stop there, we’ll do quality & assurance tests before we let the world see it too: examining and testing on multiple devices (just to name a few).

Data & Analytics Reporting

We’ll manage, monitor, and maintain your marketing campaigns—optimizing anything we can along the way.

Our process runs deep



Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.


Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.


Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.


Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

We are the
company we keep