Marketing Campaign Strategy - Newbird Marketing

15+ years experience
400+ happy clients

What is Campaign Development?

Campaign development is the process of idea generation (brainstorming, if you will) about how to sell a brand’s products or services with creative. It’s a time full of ideas, all while taking into consideration a solid strategy and with end objectives. It’s an extremely important step to marketing today, in world where we’re overloaded with messages all the time. The artful implementation and positioning of a brand’s creative can help customers form connections with whatever it is they offer. Yet in order for this connection to occur there needs to be some kind imagination as to what is going to capture these audiences. That ah, ha moment.

It’s hard to develop engaging, multi-platform campaigns that speak to audiences on a personal level. Most companies settle for developing standard campaigns that don’t really resonate with their target audience. This can lead to a lot of wasted time and money.

Our Campaign Inception Expertise

Newbird is here to help. As a campaign development agency we blend creative, research-backed ideas with strategic thinking to develop highly engaging, multi-platform campaigns that speak to audiences on a personal level. Our specificity is key to a killer campaign.

Certified Awesome

Google

Google

Get the best inbound marketing results with our team of certified Google AdWords experts. We can help you stay on budget while achieving the ROI that you're looking for. Contact Us to Learn More
Shopify

Shopify

As a certified Shopify agency, we care about solving all merchandising challenges—whatever that means for you. Developing, migrating to, and growing current Shopify and Shopify Plus stores: it’s our thing. Contact Us to Learn More
Magento

Magento

Magento is one of the most powerful marketing tools around with search engine optimization and catalog-management tools. That’s why we became certified developers of it. Contact Us to Learn More
Klaviyo

Klaviyo

As Klaviyo partners, we use the latest trends and technologies to target your customers based on their individual preferences. We’ll create email marketing strategies that keep them coming back for more. Contact Us to Learn More
Facebook

Facebook

Without the right knowledge or tools, Facebook advertising can be difficult and expensive. We hate to see any business struggle. Let our certified team help. Contact Us to Learn More
BigCommerce

BigCommerce

Looking for a world-class, all-in-one eCommerce platform solution? We’re certified BigCommerce partners that can help. As far as we’re concerned, it’s a top SaaS. Contact Us to Learn More

Newbird’s Campaign Development Approach

When it comes to developing campaign ideas that resonate, we’ve got the team and skills to make it happen. Our fool-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your brand and performance. That way, you can rest assured knowing you’re getting marketing with the right data and analytics to support it.

Discovery

Led by our team of marketing strategists, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

Planning & Strategy

To create your unique marketing campaign we work with you and your team to understand your goals and process so our ideas more than just work, they convert.

Design & Development

After our prep work is done we’ll move into brainstorming. Using our strategy as the foundation, we’ll design the look and feel of your campaign in alignment with your brand. As we develop your messages we’ll integrate as many data points as possible: google analytics, heat mapping, and tracking so you’ll continue to get the most data out of our efforts. But we don’t stop there, we’ll do quality & assurance tests before we let the world see it too: examining and testing on multiple devices (just to name a few).