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Beauty By Earth

The
Challenge

Moving away from an Amazon-focused sales model can be a large task for any business, especially when your website isn’t quite ready to take the lead. When Beauty By Earth came to us they were dealing with a less than ideal conversion rate. They needed a partner to help take their underperforming website and turn it into a modern and thriving DTC hub.

We helped an established brand diversify away from Amazon and become its own eCommerce powerhouse.

Our
Approach

We’d be reusing most of the creative from what Beauty By Earth already had and we began with a discovery session to learn as much as we could about their existing designs as well as their initial expectation for website functionality and end goals. From there we ensured they had all the right templates and that their sitemap was in order. We immersed ourselves in all the details to guarantee success in the end.

Content Strategy
& UX/UI Design

Our first step, good planning, was the priority for Beauty By Earth’s new and modern website. We held over a dozen meetings with the client: reviewing suggested designs, strategizing a new sitemap, and finalizing the functionalities of each page. The details and scope of the project were all documented to provide clear expectations and approval of the final estimate before any development work got started.

An exceedingly in-depth discovery process is pivotal to creating accurate timelines and estimations.

Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take the desired action. Think: a customer adding a product to their cart or purchasing a product at checkout, clicking a link on your website, or subscribing to your email list. All that good, digital-age stuff.

Our Thoughts on Web Development

Our Web
Development

We added all the bells and whistles necessary to make Beauty By Earth’s new site competitive in today’s market. To start, we used one of the most cutting-edge trifectas possible in eCommerce: GatsbyJS, Shopify Plus, and WordPress to power their new site. While ensuring an intuitive experience, it also makes major CRO capabilities like a blog, add-to-cart, inventory, and shipping rates easy to use. We built the website as a Headless build using GatsbyJS, Shopify, and WordPress in order to ensure the fastest possible load times, optimal eCommerce capabilities (Shopify), and the most effective content management and marketing functionality (WordPress).

We integrated modern functionalities like live chat with Gorgias, our preferred live chat partner. Yotpo integration was added as well to allow for customer loyalty and referral programs, SMS messaging, customer reviews, and user-generated content capabilities. Plus, subscription services via Recharge, our payment subscription software of choice, would help boost the lifetime value (LTV) of each customer. Wholesale, influencer, and affiliate marketing tech was added to boot.

Oh, and did we mention this was all carried over on their mobile app version too? Every step of the build we kept conversion rate optimization at the forefront, incorporating smart and strategic choices to create extra incentives for visitors to buy and refer—essentially turning your customers into advocates for your brand and capturing Beauty By Earth more revenue with less spending in the end.

We took a fragmented sales funnel and turned it into one optimized, Shopify Plus site.

Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take the desired action. Think: a customer adding a product to their cart or purchasing a product at checkout, clicking a link on your website, or subscribing to your email list. All that good, digital-age stuff.

The
Benefits

At the end of the day, we helped Beauty By Earth take the reigns to lead their own DTC site instead of relying on Amazon. Not only do they now have a modern platform that will thrive long-term, their sales and the LTV of each customer have improved through our website development work. We think going from a 2% conversion rate to a 6% is the proof to show it.