User Experience (UX)
Making a great first impression matters.
- 10+ years experience
- 400+ happy clients
What is Design & Development User Experience (UX)?
Design and development user experience (UX) is the craft behind growing user behavior through usability, usefulness, and desirability on a platform and the interactions with products or goals the user may have. User experience is like welcoming guests over for dinner—if you have nothing out or easily ready for them to enjoy throughout the night, people likely won’t come back over the next time you send out an invite.
Most companies are aware of the need for good UX, but few take it as seriously as they ought to. When it comes to your business, your website is your most important marketing tool today. It’s where you connect with your customers and prospects. And yet still many businesses completely ignore their website in terms of design and user experience (UX). They don’t think about how people will use the site or what they might want to do once they get there. As a result, these sites end up confusing visitors, wasting their time, and ultimately hurting conversion rates.
Our Design & Development User Experience (UX) Expertise
Good UX is an investment that pays off over time because it helps you convert more leads into sales while also improving customer satisfaction levels overall. The better your users feel when visiting your site, the more likely they are to return in the future—which means more repeat business for you! All this adds up to big gains for both short-term revenue goals as well as long-term growth objectives.
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Newbird’s User Experience (UX) Approach
Something loads a bit too slow, a video has a few seconds lag—what do customers do? They click away just like that. Even if you have a good-looking site, without an easy user experience your brand is creating a negative first impression and a customer that probably won’t be back. That’s why our team of experts is here to help you maximize your site’s UX. Effective websites not only look great they provide solutions, creating a digital design that turns casual visitors into conversions no matter what the platform. Our fool-proof process is what gets you there.
Before we design anything, we’ll learn more about your business: its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.
To create a seamless and simple user interface we work with you and your team to understand your current process and map out a platform that more than just works, it converts with optimized site speeds. We’ll identify key functionality to develop a wireframe. After that, we’ll focus on appearances. Your platform should leave a great first impression on visitors through style, color scheme, theme—any visual elements! We’ll make sure they are consistent and responsive across different screen sizes too.
After we’ve determined the look and feel, we’ll create a simple and easy-to-use navigational structure: breadcrumb trails, mega or hamburger menus. With the help of intuitive platform directions, we’ll keep your visitors engaged and moving: calls-to-action and offers.
Our process runs deep
Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.
From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.
A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.
We leave nothing to chance when it comes to your online presence. That’s why we start with wireframes.
Web & App Design
Create a platform that’s not only functional, it’s beautiful.
Our expert team of web developers guides clients to the right platform for their business.
Launch & Hosting
The moment you go live, we test each element manually, and quickly, to ensure it’s running as intended.
Ongoing Design, Development, Marketing
We know running a business takes constant effort, and we’re ready to help.
We are the
company we keep
Strategy & Organization
We want to begin by building on a solid foundation. With a holistic approach, we’ll carefully review your assets and goals.Read More
Design & Development
We understand how design and technology create gorgeous and intuitive user experiences—it’s one of our superpowers.Read More
Digital Marketing & Advertising
Running a business takes constant effort, lean on a full-service agency ready to take on any marketing initiative.Read More
Conversion Rate Optimization
Advertising dollars are an investment—one that you want to see a return on. We’re here to help you get the most juice out of the squeeze.Read More