• 15+ years experience
  • 400+ happy clients

What is an Editorial Calendar?

An idea borrowed from the traditional publishing industry, an editorial calendar is a tool used to coordinate and schedule the creation of content across different platforms. It ultimately helps team members stay organized and on top if their game by visually tracking types of content, channels, and authors while also providing date milestones for work based off your desired publishing dates. It also establishes where each piece fits into this big picture.

Editorial calendars can seem like a daunting task, and if you’re new to content management, it might even be hard to know where to start. Not only do editorial calendars help you stay organized and on track when creating content, but they also have a number of other benefits such as improved communication between team members and more effective content.

Our Editorial Calendar Creation Expertise

As a full-service agency, we know how to make effective content calendars like the back of our hands. We can help plan and organize your content, as well as develop a posting schedule that works for your business. Let us take the burden off of your shoulders so that you can focus on what’s most important—running your business.

Certified Awesome

Contact Us To Learn More

Our process runs deep



Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.


Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.


Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.


Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

We are the
company we keep


Newbird’s Editorial Calendar Approach

As a full-service agency, we’ve seen and done it all. Our full-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your content and performance. That way, you can rest assured knowing we’re creating an editorial schedule that’re precisely right for you and your business.

Lead by our team of content experts, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

With a team of content specialists who know how to reach your target audience, we’ll review our recommendations and other strategies to capture more customers with the right calendar schedule.

We create custom creative that is not only aesthetically pleasing but also makes engaging easy and natural for your customers.

From A/B testing to engaging headlines and all other pieces of copywriting needed to make an impact—we are here to help you create the best possible content for your channels. We’re hands on and will take care of everything for you.

We get that your business success hinges on conversions at the end of the day. We know which factors to pay attention to that can help boost your content’s performance, so you can capture more customers and market share.

We make sure your content stays on top of its game with regular reporting and consulting from our team. Every metric and KPI is detailed in an easy-to-understand format so we can track progress over time or compare different types of tactics against each other side by side.

Depending upon what’s best suited at any given time for you and your brand our content teams continue building on your goals and calendar so that nothing falls through the cracks.