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  • 15+ years experience
  • 400+ happy clients

What is Content Marketing?

Content marketing is an effective, long-term strategy for businesses marketing their product(s) and service(s). This approach attracts and engages with audiences using relevant information while also establishing your brand’s personality and expertise across many different platforms. These days, content marketing can be many things including blogs, social posts, videos, and more. At the end of the day, it keeps your marketing cycle going and your brand top-of-mind with your customers when it comes time for them to buy.

Content Marketing Services:

Let’s get real, it’s all content: articles, podcasts, videos, social, commercials, case studies, and more. We know first hand it’s hard work to figure out what to write about and how to keep meaningful conversations (and conversions) going with your customers. You’re not alone. A lot of businesses struggle with content marketing without a clear picture you’re talking to and what they want to hear.

Our Content Marketing Expertise

We understand your struggles, that’s why we’re here to help. At Newbird, we’re a content marketing agency with an expert team of writers, journalists, researchers, strategists, and data gurus to help you create meaningful content that engages your audience and drives results.

Newbird’s Content Marketing Approach

As a content marketing agency, we’ve seen and done it all. Our fool-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your content and performance. That way, you can rest assured knowing you’re getting marketing that’s precisely right for you and your business.

Lead by our team of marketing experts, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

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With a team of content marketing experts who know how to reach your target audience, we’ll review our recommendations and other strategies to capture more customers and create meaningful messages.

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We’ll get down to business creating your content: blogs, podcasts, videos, or whatever might be most effective for your brand.

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We get that your business success hinges on conversions at the end of the day. We know which factors to pay attention to that can help boost your content marketing, so you can capture more customers and market share.

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We make sure your content stays on top of its game with regular reporting and consulting from our team. Every campaign’s metrics are detailed in an easy-to-understand format so we can track progress over time or compare different types of tactics against each other side by side.

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Our process runs deep

01.

Discovery

Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.

02.

Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.

03.

Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.



04.

Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help.