Content Development .
Create for people & algorithms.
- 10+ years experience
- 400+ happy clients
What is Content Development?
Content development is the process of creating written (and visual) messages for brands, blogs and other publications. It’s creative with goals and it takes research and careful consideration to do it well. The objective of content isn’t just to share ideas but to build a relationship with your audience through thoughtful communication, as well as drive conversions. Plainly put, it’s an important aspect to modern marketing.
Sure, we all want great content these days. Yet, it can be difficult to start or know how to make it effective. It’s no small task to create content that connects with your customers, ranks well on search engines and converts. Whether it’s your website, product descriptions, blog posts or social media you may just not have the time or resources to create consistently or with quality.
Our Content Development Expertise
That’s where Newbird can help. We’re a full-service copywriting agency that knows how to create content that serves both people and algorithms, so you can focus on what you do best—running your business.
Interesting and helpful topics regarding your products and/or industry can make all the difference when it comes to strong digital strategy. Our blog services provide relevant content, crafted to drive traffic and rank high on search engines like Google, as well as connect with customers.
We create a message that can sell your services and promote products for years to come with search engine-friendly terms. Take advantage of the power they have in telling your business’s story.
Downloadable content is a strong way for businesses to grow their audience. They’re an effective method of educating and capturing leads—turning them into customers.
The right message delivered quickly and effectively can mean the difference between success or failure. We specialize in tailor-made press releases and social media content that get your business on the radar of key publications and audiences to ensure maximum exposure.
Nurture and delight prospects with a message that is uniquely tailored for them. Carefully crafted emails and newsletters can generate qualified leads and increase conversions with the right blend of content and timing.
Inspire action with persuasive product descriptions written specifically for conversions (can you say, add to cart?). You bet they’ll include some key SEO terms to drive more traffic to the page too.
Newbird’s Content Development Approach
When it comes to content development, we’ve seen and done it all. From website copywriting services to emails and newsletters, our fool-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your brand and performance. That way, you can rest assured knowing you’re getting marketing with the right data and analytics to support it.
Lead by our team of marketing strategists, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.
Planning & Strategy
To create your unique marketing mix we work with you and your team to understand your current process and map out a content plan that more than just works, it converts.
Design & Development
After our prep work is done we’ll move into your design and development. Using our strategy as the foundation, we’ll design the look and feel of your content in alignment with your brand. As we develop your messages we’ll integrate as many data points as possible: google analytics, heat mapping, and tracking so you’ll continue to get the most data out of our efforts. But we don’t stop there, we’ll do quality & assurance tests before we let the world see it too: examining and testing on multiple devices (just to name a few).
Data & Analytics Reporting
We’ll manage, monitor, and maintain your content marketing—optimizing anything we can along the way.
Certified AwesomeContact Us To Learn More
Get the best inbound marketing results with our team of certified Google AdWords experts. We can help you stay on budget while achieving the ROI that you're looking for. Contact Us to Learn More
ShopifyAs a certified Shopify agency, we care about solving all merchandising challenges—whatever that means for you. Developing, migrating to, and growing current Shopify and Shopify Plus stores: it’s our thing. Contact Us to Learn More
MagentoMagento is one of the most powerful marketing tools around with search engine optimization and catalog-management tools. That’s why we became certified developers of it. Contact Us to Learn More
KlaviyoAs Klaviyo partners, we use the latest trends and technologies to target your customers based on their individual preferences. We’ll create email marketing strategies that keep them coming back for more. Contact Us to Learn More
Without the right knowledge or tools, Facebook advertising can be difficult and expensive. We hate to see any business struggle. Let our certified team help. Contact Us to Learn More
BigCommerceLooking for a world-class, all-in-one eCommerce platform solution? We’re certified BigCommerce partners that can help. As far as we’re concerned, it’s a top SaaS. Contact Us to Learn More
Our process runs deep
Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.
From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.
A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.
Ongoing Design, Development, Marketing
We know running a business takes constant effort, and we’re ready to help.
We are the
company we keep
Strategy & Organization
We want to begin by building on a solid foundation. With a holistic approach, we’ll carefully review your assets and goals.Read More
Design & Development
We understand how design and technology create gorgeous and intuitive user experiences—it’s one of our superpowers.Read More
Digital Marketing & Advertising
Running a business takes constant effort, lean on a full-service agency ready to take on any marketing initiative.Read More
Conversion Rate Optimization
Advertising dollars are an investment—one that you want to see a return on. We’re here to help you get the most juice out of the squeeze.Read More