• 15+ years experience
  • 400+ happy clients

What is Influencer Marketing?

On it’s basis, influencer marketing is a type of social media strategy that uses endorsements and product mentions from “influencers” to sell your stuff. These influential people are individuals with dedicated social media followers who view them as experts in their niche. It’s like being recommended something to try by a good friend, that is why it works. Due to the high amount of trust built up by these individuals and their following, their recommendations serve as proof for your brand’s products or services—which sells more of it.

We get it, it can be hard to know where to start when it comes to influencer marketing. You want your campaign to be strategic and creative, but you also don’t want to waste time and money on the wrong match. Most brands struggle with understanding how influencer marketing works, what platforms are best for their brand or product, and how much they should spend on this type of marketing.

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Our process runs deep



Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.


Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.


Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.


Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

We are the
company we keep


Our Influencer Marketing Expertise

Let us be your matchmaker. As an influencer marketing agency, we know exactly which platforms will work best for your brand, how to identify the right influencers for your target audience, and how to create a campaign that delivers results.

Newbird’s Influencer Marketing Approach

As an influencer agency, we’ve seen and done it all. Our fool-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your paid ads and performance. That way, you can rest assured knowing you’re getting influencer matches that’re precisely right for you and your business.

Lead by our team of digital experts, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

With a team of influencer marketing experts who know how to reach your target audience, we’ll review our recommendations and other strategies to capture more customers.

With our vast experience in the field, we know exactly how to find and reach influencers that will help you achieve your goals and objectives.

We get that your business success hinges on conversions at the end of the day. We know which factors to pay attention to that can help boost your influencer campaigns, so you can capture more customers and market share.

We make sure your influencer partnerships stay on top of their game with regular reporting and consulting from our team. Every campaign’s metrics are detailed in an easy-to-understand format so we can track progress over time or compare different types of tactics against each other side by side.