Leukemia Research Foundation

As the nation’s largest nonprofit focused exclusively on funding leukemia research, the Leukemia Research Foundation needed a trusted digital marketing partner to support its fundraising and awareness initiatives.

The Foundation serves a diverse audience that includes donors, patients, researchers, caregivers, and event participants. Reaching these audiences required a coordinated advertising strategy across Google Ads, Google Ad Grants, and Meta Ads. The goals were to increase visibility, drive donations, grow website traffic, and support the Foundation’s mission of funding life-saving leukemia research.

Newbird managed the Leukemia Research Foundation’s digital advertising across Google Ads, Google Ad Grants, and Meta Ads. Our strategy balanced awareness, engagement, and fundraising goals while maintaining a strong presence across the platforms where potential supporters search, browse, and connect online.

Newbird managed and optimized the Leukemia Research Foundation’s Google Ad Grant account across eight campaigns covering brand awareness, research initiatives, educational resources, and donation-focused efforts.

Through ongoing keyword management, ad copy testing, landing page alignment, and grant compliance monitoring, we helped the Foundation maximize the impact of its available grant funding. During the January–April 2026 reporting period, the campaigns averaged more than 65,000 impressions and 4,000 clicks per month, expanding awareness of the Foundation’s mission and driving qualified traffic to key initiatives.

Newbird managed the Leukemia Research Foundation’s Meta advertising program to support awareness, fundraising, event promotion, website traffic, and audience growth. Campaigns were built to reach both new and existing supporters across Facebook and Instagram.

These efforts generated more than 528,000 impressions, 4,000 link clicks, 3,400 landing page views, and 500+ post reactions, helping expand the Foundation’s reach, increase engagement, and drive qualified traffic to key initiatives.

In addition to the Google Ad Grant account, Newbird managed a dedicated Google Ads program focused on driving donations and supporting the Foundation’s fundraising goals. Through strategic audience targeting, conversion tracking optimization, ad copy testing, and ongoing campaign refinement, we continually improved campaign efficiency and donation performance.

These efforts achieved a $33 cost per conversion during the March 2026 reporting period, helping the Foundation acquire new donors while maximizing the impact of its advertising investment.

During the January–April 2026 reporting period, the Leukemia Research Foundation experienced an average 60% year-over-year increase in website sessions. Through coordinated management of Google Ad Grants, Google Ads, and Meta advertising, Newbird helped expand awareness of the Foundation’s mission while supporting fundraising, website traffic, and long-term audience growth.