• 15+ years experience
  • 400+ happy clients

What is Content Creation For eCommerce?

Content creation for eCommerce is all about completing the customer’s journey: this is content that solves specific pain points, educates customers or provides valuable information. Think, product descriptions, reviews, product videos, testimonials, and more. The time spent making the right content for your eCommerce site will allow your brand to meet customers at every step of their decision making process—ultimatley helping to convert more shoppers into loyal, return customers.

You know you need to be doing content marketing, but it can be difficult to figure out how to start. Content marketing is one of the most important things you can do for your eCommerce business, but it can also be one of the most time-consuming and demadning.

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Our process runs deep



Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.


Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.


Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.


Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

We are the
company we keep


Our eCommerce Content Creation Expertise

That’s where Newbird comes in. We’re a full-service agency that takes the guesswork out of content creation for eCommerce, so you can focus on what you do best—running your business. We’ll help you identify the right product content, then serve up creative that engages your audience. Trust us when we say every business can benefit from a good eCommerce content marketing strategy.

Newbird’s Content Creation Approach

We’ve been around for fifteens years and we know content creation for eCommerce like the back of our hands. Our fool-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your content and performance. That way, you can rest assured knowing you’re getting eCommerce solutions that’re precisely right for you and your business.

Lead by our team of eCommerce experts, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

With a team of content specialists who know how to reach your target audience, we’ll review our recommendations and other strategies to capture more customers.

We create custom eCommerce content that is not only aesthetically pleasing but also makes conversions easy and natural for your customers.

From A/B testing to engaging headlines and all other pieces of copywriting needed to make an impact—we are here to help you create the best possible content for your website. We’re hands on and will take care of everything for you.

We get that your business success hinges on conversions at the end of the day. We know which factors to pay attention to that can help boost your content’s performance, so you can capture more customers and market share.

We make sure your site stays on top of its game with regular reporting and consulting from our team. Every content’s metrics are detailed in an easy-to-understand format so we can track progress over time or compare different types of tactics against each other side by side.

Depending upon what’s best suited at any given time for you and your brand our eCommerce content teams continue building on your goals so that nothing falls through the cracks.