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  • 15+ years experience
  • 400+ happy clients

What is Digital Marketing Strategy?

A digital marketing strategy is a plan that helps businesses reach specific goals through carefully selected marketing channels and tactics. We like to think of it as an itinerary for an upcoming trip: we’ll want to develop a plan to make sure we’re getting the most out of our time, budget, and visits to certain destinations along the way.

We realize companies can often struggle with digital marketing. A third of brands are planning to implement a digital marketing plan this year but don’t know where to start. We get it, it’s difficult to know how to get a digital campaign going and figure out what’s working (or what isn’t). That’s where a digital marketing agency like Newbird can help get your plan off the ground and headed in the right direction.

See Results With A Newbird FlightPlan.

When it comes to seeing digital marketing success, a solid strategy is at the heart of it all. At Newbird, our team of digital experts takes the time to understand your brand, products, and customers before developing a marketing plan so we can determine what and where we’re going (and why). Then we’ll work with you to select the proper tactics and set goals. With a custom Newbird Flightplan, our transparent and metric-driven approach creates a digital marketing strategy that is focused on achieving tangible results for your brand.

Digital Marketing Services:

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Ready to take flight?

With a full-service digital marketing agency like Newbird, all your marketing efforts are meticulously planned, tracked, and monitored—that’s the upside to digital. While it can feel overwhelming, every dollar can be accounted for vs. traditional marketing efforts. With our Flightplan’s three-phased approach, your digital marketing will be left in the right hands.

Our process runs deep

01.

Discovery

Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.

02.

Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.

03.

Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.



04.

Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

We are the
company we keep

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Ready to take flight?

With a full-service digital marketing agency like Newbird, all your marketing efforts are meticulously planned, tracked, and monitored—that’s the upside to digital. While it can feel overwhelming, every dollar can be accounted for vs. traditional marketing efforts. With our Flightplan’s three-phased approach, your digital marketing will be left in the right hands.

If you’re looking to take flight, we’ll have to understand your company from the inside, out. During Brand Therapy, lead by our team of digital experts, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

From there we’ll work with you to create a custom digital strategy to reach your audience: from the channel and tacit to the messaging and design.

Before any project, we set up tracking and analytics—we are a metric-driven agency and know results matter. Whether it’s heat-mapping, Google, or another app, our approach monitors conversions and KPIs to give us (and our clients) a clear understanding of each campaign’s success.

Learn More About Our Expertise.

Well, at least some of them.

Social Media

Our social media team are growth experts, working with you to share the right content, on the right platform, at the right time.

Analytics

With advanced analytics in place, you can gain access to the data you need to build on strengths and filter out weak spots.

Pay-Per-Click

Our certified Google AdWords team will guide you through the process – so you can stay on budget and achieve the ROI you’re after.

Search Engine Optimization (SEO)

We don’t believe in ‘one-size-fits-all’ when it comes to SEO. With Newbird’s Flightplan service, you’ll get expert SEO services, tailor-made for your business.