new york logo design
  • 15+ years experience
  • 400+ happy clients

What is Logo Design?

A business logo design, at its very basic, is a symbol that helps to a identify brand. A good logo should be the cornerstone of your company and represent what you want to convey about yourself in just a symbol or mark—most logos consist of a symbol or some type of brandmark, font type(s), as well as a tagline (if you have one).

We know designing a logo for your company is not easy. Essentially you have to be able to capture the essence of who you are and what you do in one simple image. That’s why we put our experience, passion, and creativity into every logo we make to help you. Our team of expert designers gets to know your brand inside out before they even touch their computer keyboard or start sketching ideas on paper—developing a deep understanding of who you are as a company and how best to express this through your new branding identity.

Our Logo Design Expertise

Whether you’re just starting or need a brand refresh, Newbird takes great care in developing the symbol your customers will come to know you by—from the initial concept, right through the delivery day. We understand the importance of a well-crafted logo in establishing a strong brand identity in New York’s competitive market.

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Newbird’s Logo Design Approach

At Newbird, every business logo design is a careful process—one that takes insight, understanding, and thought-provoking ideas. It’s truly an art to create something that should be timeless, simple yet memorable for your brand’s image so it can function correctly, while also being easily recognizable in different settings or at varying sizes. Oh, and helping you to stand out against other brands vying to capture the attention of the same target audiences.

During the discovery phase, we’ll learn more about your business: its products and your customers. Each new logo design project will start with a creative brief to clarify who you and your business are, as well as your goals for the logo. It’s important for us, as designers of logos and brands, that we can create something that best fulfills all expectations.

Once the creative brief is complete, our next step is further research and development. We’ll dig deep into your business to ensure that we’re leaving no stone unturned before we dive into design. This means researching competitors’ logos—we don’t want to mimic anything out on the market already, as well we’ll want to understand where you stand among other brands within your industry and how this will affect the way people perceive your business or products.

Logo sketching begins with careful consideration from the research of your brand. We’ll start to rough out icons that have the potential for the logo design, often designing several variations to show what could work well within a certain font or color scheme. Once we have reviewed them with you and made some top selections, we’ll transfer those designs onto the computer where the vector artwork will begin.

We’ll start narrowing down the concepts to those that function best for your brand. As we present logos in a pdf format, we’ll share how each idea was thought through, as well as suggested brand color variations. After there has been time for feedback, the final logo design comes to life, ready to make its mark in the New York market.

Our process runs deep



Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.


Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.


Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.


Brand Foundation & Design

Strong brands are built on solid foundations: market strategy, customer mapping, messaging development, and design—all combined. 


Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

We are the
company we keep