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  • 16+ years experience
  • 400+ happy clients

Give people a reason to stop, take notice, and take the next step. Newbird is a paid social media agency that brings audience research, creative, and campaign management together. We learn what matters to your customers, test ways to reach them, and use the results to guide what comes next.

Social Media Advertising Services:

Your audience, goals, and budget help determine where we start. We review existing performance and creative resources to recommend a focused platform mix, with room to expand as we learn.

  • Facebook Advertising: Introduce your products, generate inquiries, and reconnect with interested customers. As a Meta ads agency, we manage Facebook and Instagram campaigns together, reviewing creative, audiences, and placements against your business goals.
  • Instagram Advertising: Show your brand through product demonstrations, customer stories, and visuals designed for the placement. We test messages and formats across Instagram, then use audience response and campaign results to refine the creative.
  • TikTok Advertising: Build campaigns around video that gives people a reason to keep watching. We develop creative directions, test opening hooks and messages, and assess how attention translates into the actions your campaign needs.
  • Pinterest Advertising: Reach people exploring ideas and planning purchases. We connect product-focused creative with relevant interests and searches, considering seasonality and the time customers need to move from discovery to a decision.
  • LinkedIn Advertising: Put your offer in front of relevant professional audiences. We align messaging and targeting with the people involved in a buying decision, then use lead quality and sales-team feedback to refine campaigns.
  • Snapchat Advertising: Introduce your brand through creative built for mobile viewing. We assess audience fit, develop placement-appropriate ads, and test whether Snapchat can contribute to your goals within the budget available.

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Campaigns Measured Against Your Goals

A purchase, a qualified inquiry, and a new person discovering your organization each serve a different purpose. We agree on what success means before choosing campaign objectives and reporting metrics.

For ecommerce brands, that can mean purchases, customer acquisition cost, and return on ad spend. For B2B businesses, we consider lead quality and progress toward a sale. Awareness campaigns need their own measures, including relevant reach, frequency, and audience response.

As your social media ad agency, we connect those results with your wider business performance to help you decide where to invest next.

Newbird’s Paid Social Approach

Effective advertising takes a clear offer, useful customer insight, and creative worth paying attention to. Our paid social agency team brings those pieces together, with a practical plan for testing and improvement.

We explore why customers choose you, what questions they ask, and what makes them hesitate. Customer feedback, existing creative, and past campaign results help us identify messages worth testing and priorities worth pursuing.

We review your account history, customer journey, and budget to plan campaigns around specific objectives. We consider how to reach new audiences and re-engage interested people, with exclusions where appropriate to keep spending aligned with your goals.

We turn customer insights into ad concepts, copy, and visuals. Each test starts with a question: Does a product demonstration explain the offer better? Does customer feedback build confidence? The results help shape the next round of creative.

We follow the journey from the ad to the next action. We review message consistency, mobile usability, product information, and forms or checkout steps. Any recommended design or development work is outlined alongside the campaign priorities.

We review tracking for the actions your campaigns are meant to generate. That includes checking relevant platform events and comparing reporting with available website or sales data. We investigate gaps and duplicate events before relying on the numbers.

You’ll see what your campaigns delivered, what we learned, and what we recommend next. We explain performance in context, including promotions, seasonal demand, and attribution differences, so you can understand the reasoning behind our recommendations.

We use results to guide creative refreshes, audience adjustments, and budget allocation. Before increasing spend, we assess whether performance supports it. We also allow for conversion delays and avoid making major decisions from a small amount of data.

How Results Shape the Next Round

Campaign data helps us ask better questions and focus the work.

  • People watch but rarely click: Test whether the offer and next step are clear.
  • Clicks increase but purchases stall: Check the landing page, product availability, checkout, and tracking.
  • An ad loses efficiency as repeat exposure rises: Investigate creative fatigue alongside audience size and auction costs.
  • Lead volume grows but quality falls: Review the offer, targeting, and form questions with your sales team.
  • A campaign consistently meets its goals: Test additional budget and monitor whether efficiency holds.

Each finding informs a decision. We carry those lessons into the next creative brief, campaign adjustment, or website recommendation.

Frequently Asked Questions

Newbird can manage strategy, campaign setup, audience planning, ad copy, creative, testing, tracking reviews, optimization, and reporting. We define the scope upfront, including which assets your team supplies and whether production or website changes require additional work.

We can develop copy and design ad assets using your existing brand materials. We also identify opportunities for fresh photography, video, or customer-led content. Production needs, deliverables, and responsibilities are agreed upon as part of the scope.

We consider your goals, customer value, audience, and available creative before recommending a starting budget. It needs to support meaningful testing on the selected platforms. Your proposal separates advertising spend from agency fees and any additional production costs.

Yes. We begin with an account review to understand performance, tracking, creative history, and campaign structure. That gives us a basis for prioritizing changes while retaining useful learnings from your existing activity.

We review platform-reported purchases alongside available analytics and store data, accounting for differences in attribution. We also consider acquisition costs and overall sales trends. Where feasible, controlled tests can help assess whether advertising is generating additional business.

Paid social focuses on advertising campaigns and the creative used within them. Organic publishing, responding to comments, and broader community management have their own scope. We can discuss how those services should work together for your business.

Our process runs deep

01.

Discovery

Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.

02.

Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.

03.

Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.



04.

Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

Our Paid Social Case Studies

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