The
Challenge
When it comes to attracting the right clientele, your brand needs to play its part. When we first met Remedy, they were working with a website that didn’t provide much context about who the company is or what set them apart from their competitors. Their branding felt lackluster for such an important industry partner in healthcare, with giants like Fortune 500 companies as their clients. When it came down to it, they didn’t look or sound like the first-rate company they are. So we set off to help them change that.
We reshaped Remedy to look like the billion-dollar healthcare giant they are
Our
Approach
Our process started with an early discovery session between the client and our team, understanding and defining Remedy’s customer personas. From there, we developed wireframes and got going on branding ideation. We’re analytical and transparent about every part of our discovery and planning process. That way when clients, like Remedy, hear our suggestions, they know they are purposeful and made with care.
Our
Branding
We knew that Remedy needed a high-end brand design to attract more of its premium clientele. We started with logo sketches before moving on to digital designs. In this process, we think about what’s going to stand out amongst the crowd and how a logo can be successful for a brand in long run. We married form and function in Remedy’s, using meaningful components to create the shape of an R with a hidden arrow and pill element—graphics that symbolize the unique market Remedy occupies.
We knew that Remedy needed a high-end brand design to attract its premium clientele.
Logos need to be eye-catching, unique, and distinctive. Yet we can’t forgo function. Remedy’s branding was developed to be something that was repeatable across every medium: from logo to billboard, website, and business cards (you name it). It’s adaptable on purpose.
Content Strategy
& UX/UI Design
When it came to bringing Remedy’s branding to their website, we left nothing to chance. We made certain everything was in its right place and that we were accounting for all functionality. Their content needed to tell their brand story and our wireframe planning and strategy ensured things like functionality, user experience, calls to action, and everything in between was all coming together to create the highest conversion rate possible.
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take the desired action. Think: a customer adding a product to their cart or purchasing a product at checkout, clicking a link on your website, or subscribing to your email list. All that good, digital-age stuff.
Wireframing was instrumental in translating Remedy’s story and unique benefit into conversions.
The
Benefits
With thoughtful changes, Remedy’s rebranding helped grow the company in more ways than one. Thanks to their new strategic look and a better user experience their WordPress site continually sees increased conversion rates. They have also been able to grow internally with an integrated careers portal created by Newbird.