The
Challenge
Traditional car washes require time and travel, which isn’t always convenient. BUFF set out to change that with an app that lets users schedule a professional wash at their location. The goal was to create a platform that makes booking simple for customers and gives washers the tools to manage schedules and jobs. BUFF partnered with Newbird to deliver the full scope—brand identity, app design, development, and launch.
Our
Approach
We partnered with BUFF to create an intuitive app that balances customer convenience with washer efficiency. The design emphasized clarity—making it easy for users to book, customize, and manage washes, while giving washers a simple way to review daily routes and complete jobs. Built with React, the app provides a seamless iOS experience and gives BUFF a scalable platform to grow their services.
Newbird turned BUFF’s idea into a streamlined app—easy for customers, efficient for washers.
Our
Branding
We developed BUFF’s brand identity to reflect simplicity, cleanliness, and reliability. From logo design to visual style, every element was created to signal convenience and trust. The result was a clear, trustworthy identity that positioned BUFF to confidently launch and connect with customers.
A bold identity with clean type and color
built trust and set BUFF apart.
A bold identity with clean type and color built trust and set BUFF apart.
App
Design
The app’s initial design focused on core booking functionality, but as the product evolved, additional features were introduced to improve ease of use and build stronger engagement. Our team adapted designs along the way to integrate these updates without disrupting the original flow:
Additional features included:
Quick “Book A Wash” Flow
Streamlined the booking steps so users could confirm a wash in seconds, making the process more efficient.
Saved Vehicles and Locations
Allowed users to store frequently used details, cutting down on repetitive entry for future bookings.
Upcoming Washes Calendar
Added a clear schedule view that helped users keep track of their appointments at a glance.
Tip & Review Feature
Provided an easy way for customers to show appreciation to washers.
iOS
Development
BUFF was built on React, giving the app a flexible, scalable foundation to grow with the business. Development emphasized a smooth experience for both customers and washers, ensuring booking, scheduling, and job management worked seamlessly within the app.
Key technical features included:
Schedule, Edit, or Cancel Washes
Gave users control to manage appointments on their own terms.
Account-Specific Vehicles & Locations
Profiles stored preferred cars and addresses, making repeat bookings faster and more convenient.
Additional Wash Offerings
Add-ons were shown with upfront costs, allowing customers to tailor their wash without confusion.
Washer Ratings & Reviews
A quick review flow captured customer feedback, helping maintain consistent service quality.
Washer Dashboard
A dedicated dashboard laid out routes and tasks, giving washers a clear view of their daily schedule.
Washer Dashboard
A clean, organized interface that lets washers view routes, track jobs, and manage their day efficiently.
Additional Offerings
A transparent add-on menu that allows customers customize their wash with clear upfront pricing.
App
Launch
We ensured BUFF met all Apple requirements, preparing the app for seamless deployment to the App Store. The launch included final testing, brand rollout, and user onboarding support.
Newbird delivered a seamless platform for BUFF that keeps car care effortless and scalable.
The
Benefits
BUFF now offers a seamless experience for both customers and washers, making it simple to schedule, modify, and track car washes. Our team prioritized clear, user-friendly interfaces while remaining adaptable to changes and feature additions throughout development. Built with React, the app delivers consistent performance on iOS and gives BUFF the flexibility to expand features and meet new customer needs.