The
Challenge
Fruition Chocolate Works, an award-winning craft chocolate maker, needed to boost DTC revenue in a competitive market. Despite a strong brand, they required a more effective email marketing strategy to increase conversions and engagement. Partnering with Newbird, they optimized their approach through Klaviyo, focusing on automated flows and promotional campaigns to drive sales and retention.
Klaviyo revenue grew by
40.18%
Campaign open rate
45.01%
(80% above industry avg.)
Newbird executed a focused email
marketing approach to increase
conversions and engagement:
eCommerce Flows & Email Triggers
Set up key flows like welcome, cart abandonment, and post-purchase, with real-time email triggers based on customer behavior.
Audience Segmentation
Segment email lists by customer behavior, demographics, and purchase history.
A/B Testing for Improved Open Rates
Conducted A/B testing on subject lines to improve open rates using curiosity, urgency, and personalization.
Seasonal & Limited Release Campaigns
Launched visually engaging campaigns centered around seasonal themes and limited releases.
Testimonials & Flash Sales
Showcased customer testimonials and promoted time-sensitive flash sales for immediate action.
Clear and Compelling CTAs
Included strong, clear calls-to-action (CTAs) in emails to drive customer engagement and conversions.
Creative Copy & Emojis for Visibility
Incorporated emojis and creative copywriting to boost visibility in crowded inboxes.
Mobile-Optimized Design
Used a streamlined, mobile-optimized black template for consistent branding and usability.
Klaviyo
Revenue
Over a six-month period, Fruition Chocolate Works experienced a 40.18% increase in Klaviyo-attributed revenue, demonstrating the effectiveness of Newbird’s tailored email marketing strategies. The email campaigns were responsible for 81% of conversions, while 19% came from automated flows. These results significantly outperformed typical industry benchmarks for the food and beverage sector.
Flow-Based
Performance
For flow-based emails, the open rate was 55.37%, and the click-through rate (CTR) was 4.74%. These metrics far exceed the industry standards for automated flows, which often see open rates closer to 25-30% and CTRs of about 2-3%. The higher engagement rates demonstrate the effectiveness of behavior-based email triggers, such as cart abandonment and post-purchase sequences, which nurture customer relationships and prompt timely actions.
Campaign Email
Performance
For campaign emails, the open rate reached 45.01%, with a click-through rate of 1.91%. These results surpass the typical benchmarks for seasonal and promotional emails, where open rates are generally around 20-25%, and click-through rates are between 1-2%. The strong performance of these campaigns highlights the effectiveness of A/B testing subject lines, segmentation, and targeted messaging that resonated with the audience, prompting higher-than-average engagement.
Overall Performance
This overall uplift in performance underscores the power of optimized segmentation, strategic use of automation, and tailored content in driving sustained revenue growth. By surpassing industry benchmarks in both flow and campaign metrics
Fruition Chocolate Works has not only increased conversions but also built a more engaged customer base that is primed for continued success.
Since Partnering with Newbird:
Klaviyo-attributed revenue grew by
40.18%
Flow open rate skyrocketed
55.37%
(25% above the industry benchmark)
Campaign open rate increased to
45.01%
(80% above the industry benchmark)
Overall CTR reached
3.33%
(25% above industry average)
The
Benefits
Newbird’s strategic email marketing efforts helped Fruition Chocolate Works strengthen its DTC channel and drive measurable results. Continued refinement of flows and audience targeting will further build on this success.