The
Challenge
Better Shea Butter has built a loyal customer base with its ethically sourced, unrefined butters and botanical skincare products. But while their products spoke for themselves, their website wasn’t delivering the elevated brand experience or streamlined shopping journey their audience expected. They needed a full custom redesign—one that could better reflect their aesthetic values, support growth through improved performance and UX, and drive more conversions across all channels.
Revenue went up
101%
AOV Increased
78%
Our
Approach
Better Shea Butter partnered with Newbird for a comprehensive digital refresh—one that extended across design, development, and marketing. We approached the project with a conversion-first mindset, balancing beauty with function. Our goal was to create a fast, intuitive shopping experience, while telling a stronger story about the quality, sourcing, and benefits of their products.
Web Design
& CRO
We delivered a custom WooCommerce redesign focused on performance, visual storytelling, and conversion rate optimization (CRO). By aligning with the brand’s core values—transparency, purity, and sustainability—we crafted a strategy that prioritized education and storytelling, highlighting each butter’s origins, uses, and benefits. This approach not only shaped the design and structure of every page but also aimed to increase user actions, such as adding products to carts or completing purchases.
Our designs featured:
Custom Iconography
Integrated across product categories, PDPs, wholesale, About Shea Butter, and more.
Upgraded Wholesale Experience
This enhancement includes a dedicated landing page and a simplified order flow.
Educational Sections
Added to help customers learn about the various types of butters, especially Shea, and how to use them.
Post-Checkout Offers
These have been introduced to increase the average order value (AOV).
Story-Driven Content
that showcased the ethical sourcing behind every product as well as the company story.
Performance Improvements
Addressed load speed issues to deliver a faster, more seamless user experience.
Every design and development decision was made with the end user in mind—creating a beautiful and functional site.
Some of our custom iconography crated for BSB:
Web Development
Built on WooCommerce, the new Better Shea Butter site offers a fully custom solution designed for performance and scalability. The platform ensures a smooth, user-friendly experience while supporting future growth. Every design and development choice was made to optimize speed, usability, and seamless navigation across all devices.
Digital
Marketing
Both before and after the redesign, we have supported Better Shea Butter with a range of digital marketing services.
Our marketing services featured:
SEO
Keyword strategy and content optimization to increase visibility for key products and educational content.
Email Marketing
Campaigns and flows that nurture leads, reward loyalty, and boost repeat purchases.
Google Ads
Targeted campaigns to drive product discovery and seasonal promotions.
Social Media
Visual-first content and audience engagement strategies to grow community and trust.
Together, these efforts support a healthy marketing ecosystem that drives qualified traffic, educates new customers, and sustains long-term growth.
Since Partnering with Newbird:
Revenue Surged
101%
AOV Increased
78%
Organic Sessions Climbed
56%
Orders Went Up
11%
The
Benefits
The new Better Shea Butter website is faster, more responsive, and more user-friendly across all devices. Customers can now more easily explore product categories, learn about different types of butters, and complete purchases with fewer steps. The updated design brings the brand’s mission to life while supporting a smoother, more enjoyable shopping experience from start to finish. And with a cohesive marketing strategy in place, the brand continues to grow its presence across organic, paid, and social channels.