Benefits of Using Magento

There are millions of stores online across the globe. As a result, there are many options when it comes to choosing a platform to sell your products, and some stand out more than others. If you’re just starting out on your entrepreneurial journey and haven’t yet decided which platform to choose, here are three quick reasons to seriously consider Magento, the open source eCommerce option.

Based out of Campbell, CA, Magento consider themselves to be “the most flexible eCommerce platform in the world.” They don’t throw that statement out there just for the sake of it.

Powerful and Customizable

It doesn’t matter if you have plans for a small-scale store or something much larger: Magento has the capacity to handle almost anything you throw at it. You can create a design that fits your brand and update it whenever you need. This gives you full control over the Magento web design experience.

Of course, if you’d rather put your time and effort into other areas of your business, you can outsource any of the creation and design process to a Magento developer and designer. If you find the right person or agency, their services will include aftercare Magento support too.

Third-party Integration

Take advantage of the many extensions available in the marketplace to add functionality to your online store. You’ll find everything, ranging from extensions that will improve sales functionality, enhance marketing features, better your shipping workflow, and help with online and offline accounting.

Magento also has the ability to be integrated with your company’s ERP system, making your internal workflow even easier between offline and online sales.

Many of the premium plugins come with a price tag, while others are completely free. Typically, the premium extensions are well worth the price, meeting your needs and making your life easier.

SEO Ready

Every store owner knows how important it is to rank well in the search engines. Getting lots of organic traffic to your store can make a massive difference to your bottom line. That’s where SEO comes in. Effective implementation of a well-planned strategy will help to increase your chances of moving toward the top of search results.

Thankfully, Magento has taken this into account and made their platform search-engine friendly. It makes it easy for you to configure all the necessary elements for your store: XML sitemaps, meta descriptions, custom page titles, and redirecting broken pages, to name a few.

By taking advantage of Magento’s SEO features, you’ll give your site and your products an increased chance of being indexed in Google and other search engines. This makes it easier for you to make more sales every day.

250,000 merchants around the world are already using this rock-solid platform. You ready to join them? Contact us today.

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