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Running a successful eCommerce site isn’t just about getting people to buy. It’s also about making sure they can find what they’re looking for. The faster they find it, the better. If they can’t, they’ll look elsewhere.

In 2025, visibility is key. Your customers should be able to see your products and get to them easily, no matter what device they’re using. Whether you’re updating your product images or streamlining the site’s layout, there are plenty of ways to improve how visible your products are.

Here are eight steps you can take to make sure your products stand out, attract attention, and drive more sales.

8 Ways to Improve Product Visibility For eCommerce

1. Make your products visible

If your site makes it hard to find products, customers won’t stick around. If you’re promoting a particular item, make sure it’s easy to find. Put it front and center.

For better visibility, SEO is key. Ensure your website is optimized with semantic search techniques and long-tail keywords. By focusing on user intent rather than simply adding keywords, you can make it easier for potential customers to find your products. This means product descriptions, reviews, and landing pages should include relevant keywords that align with what your customers are actually searching for.

To enhance your product’s discoverability, consider using schema markup (such as Product schema) for better rich snippet ranking in Google Search and Google Shopping. According to Google, websites using structured data see a 30% increase in CTR. Core Web Vitals should also be a focus—Google’s ranking algorithm increasingly prioritizes sites with fast page speeds and mobile optimization, so your product pages must load quickly and work well on all devices.

 

2. Improve your photography

Using generic stock images or bland photos won’t do your products justice. To stand out, your product images should showcase what your products look like in real life. Use high-quality visuals that show your items in action or context to make them feel more tangible and appealing.

User-generated content (UGC) is becoming a key player in eCommerce. Encouraging your customers to share photos and experiences with your products not only boosts engagement but also helps improve SEO. UGC adds authenticity and attracts backlinks, making it a great strategy to improve visibility and drive more traffic to your site.

In addition to traditional photography, 360-degree product views have become essential for shoppers who want to interact with products in a virtual environment. Integrating interactive features like 360-degree imagery or augmented reality (AR) allows customers to see your products from every angle and in their own space. Studies show that 360-degree imagery increases conversion rates by 27% compared to standard images.

By offering a mix of interactive imagery and real customer experiences, you’ll boost your product visibility and create a more engaging shopping experience.

3. Show your customers what you want them to see

Want to sell more of a specific product? Make it the focal point of your site. If you want to promote a particular item, make sure it’s clear and easy to spot. Whether it’s through marketing or top-of-page advertising, draw attention to that product. If it’s on sale, highlight that too.

Mobile-first design is essential: As mobile traffic continues to rise, it’s crucial that product pages load quickly, are highly responsive, and allow easy navigation. With Google’s mobile-first indexing now the standard, making sure your site is optimized for mobile is a key factor in getting your products in front of the right customers.

For new arrivals or full-price products, the key is personalization. Use AI-driven recommendations based on browsing history, past purchases, and demographic data. Personalized product suggestions keep visitors engaged and help guide them to items they’ll likely buy.

If you have excess stock, feature it prominently, not just on the homepage but also in personalized product recommendations. This helps increase visibility and boosts sales by showing customers exactly what they might be looking for.

4. Improve navigation

Not every product needs to be on the homepage, but it should be easy to find. Implementing tools like faceted search (filtering by brand, price, size, etc.) allows your customers to quickly narrow down their options and discover products they’re interested in. Autocomplete search and dynamic filtering are also essential, helping users find products in just a few clicks. If it takes more than two or three clicks to find a product, chances are, customers will leave before they find it.

To improve accessibility, consider using sticky navigation bars and floating search bars that stay visible as users scroll. This makes it easier for visitors to jump to product categories or search for items no matter where they are on the page.

Studies show that websites with sticky navigation see a from 30% to 33% improvement in conversions. This simple UX feature keeps your visitors engaged and makes product discovery faster and smoother.

5. Redirect attention to relevant products

If a particular item is doing well, but similar products aren’t getting the same attention, it’s time to redirect your customers’ focus. Offer a variety of choices by showing related products or multiple styles of a popular item. This approach gives your customers more options and shows them how versatile your store is. Even if they didn’t search for a specific product, you’re guiding them toward similar items they might like.

This technique is often used by big brands, and it can easily be integrated into your site with widgets or apps that display complementary products or show items that other customers have bought alongside the one they’re viewing. The goal is to show them that if they like one product, they may like others in the same category.

Reviews and ratings also play a huge role in product visibility. As social proof, reviews influence buying decisions and improve trust. Integrating platforms like Google Customer Reviews, Trustpilot, and Stamped.io can not only help build credibility but also improve search rankings. Stamped.io allows you to collect reviews, ratings, and photos from your customers, adding a layer of social proof that boosts trust with new visitors.

For products that already have a strong following, consider partnering with influencers. They can help promote your products through shoppable Instagram posts, unboxing videos, or even live-streamed promotions. Influencer endorsements give your products an extra boost, making them feel more authentic and trustworthy.

6. Targeted marketing

Targeted advertising is a powerful way to boost product visibility, especially when dealing with hesitant shoppers. By showing your audience exactly what they’re missing out on, you can bring them back to complete the sale. Visibility beyond your website is just as important as within it, and consistent, visually compelling ads will keep your products in front of the right customers.

In 2025, the best way to do this is by using AI-powered programmatic advertising. This approach uses AI to deliver the right ads to the right people at the right time. By targeting customers based on their browsing history, personalized retargeting, and demographic data, you can increase the visibility of specific products across different platforms.

Remember, imagery is key, especially on social media. Ads and landing pages need to be visual-heavy. If they lack strong imagery, customers will likely lose interest.

7. Incorporate your products throughout

Maximize the visibility of your products by featuring them across your entire website, from your ‘About’ page to product pages. Don’t miss any opportunity to show off what you sell. Keep visitors engaged by offering them a deeper look at your product range. This can include everything from customer photos to social media feeds, which provide additional visual reinforcement and help build trust. Using an Instagram widget can integrate real-time, aspirational imagery into your site, drawing even more attention.

Landing pages are especially powerful for highlighting high-value products or seasonal promotions. These pages drive targeted traffic and significantly improve conversion rates. For an even better experience, consider using lookbooks and shoppable galleries to make browsing more engaging. Customers will love a visual experience where they can shop directly from images, increasing time spent on your site.

Every page on your site should reflect your brand and showcase your products. Whether through model photography or themed product collections, you need to convey not just what you sell, but the lifestyle and identity behind your brand.

8. Create a showcase

If you want to promote multiple products at once, consider creating a lookbook or showcase that visually highlights your offerings. This helps customers see your products in context and gives them a more engaging shopping experience. Professional photography in a glossy, magazine-style format makes your products stand out and adds a personal touch to your brand’s style.

While catalogs are a traditional method, their focus on imagery makes them ideal for capturing the attention of visitors. Instead of just showing products, think about selling the lifestyle behind them.

To further enhance product visibility, focus on content-first SEO: It’s not enough to simply rely on keywords anymore. Product pages should include well-written descriptions, benefit-driven copy, and relevant content that answers customer questions. Including product demonstration videos and customer testimonials can also boost engagement and improve SEO performance.

Studies show visitors who watched a product video were 144% more likely to purchase compared to those who did not. Adding video content to your product pages can make them more interactive and persuasive.

Go on-brand

If you want to increase the visibility of your specific products on your site over similar or even the same items on other platforms, self-styling can go a long way. If your imagery matches those of the product manufacturer or differs little from sellers with other items, visitors are less likely to express interest in your specific product.

If you want to improve visibility in the long term, going on-brand is key. Make your product more than its competitors with clever names, great photography and an easy to use eCommerce site, something that Magento web design can supply, and you’ll soon find yourself picked over your competitors across your whole range of products.

So when it comes to improving the visibility of your products across your eCommerce platform, there are several things you need to remember – think like your customers, be as visual as possible and most importantly, make your brand shine through at all times. Strong brands not only get your products seen, it means customers know the products belong to you before they even look at your business name. A good aesthetic is worth its weight in gold – add some excellent marketing strategy into the mix and you’re well on your way to success.

Let Newbird Help

Looking to boost traffic, increase sales, and improve product visibility on your eCommerce site? Newbird is here to help. As a Buffalo-based web design and digital marketing agency, we specialize in helping modern businesses succeed online. From optimized designs to tailored marketing strategies, we can take your eCommerce brand to the next level. Get in touch today to discover how we can help improve your product visibility and drive growth.

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