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  • 15+ years experience
  • 400+ happy clients

What is Email Marketing?

The act of sending commercial messages, typically to a group of people, email marketing is a great way for companies to reach out and keep their customers up-to-date. At its best, this kind of internet advertising can make sure that customers are always engaging with your brand and converting with tailored messages the exact way they want to see them. At its worst, if a brand isn’t paying attention, you could be driving those customers away.

Email Marketing Services:

When it comes to growing your eCommerce business, it can be hard to know where to start when it comes to email marketing—and even harder to keep up with the latest trends and changes. Email marketing can be a great way to connect with your customers and increase sales, but only if it’s done correctly. If you’re not consistent or don’t have the time to design beautiful emails, you’re already at a disadvantage.

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Our process runs deep

01.

Discovery

Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.

02.

Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.

03.

Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.



04.

Brand Foundation & Design

Strong brands are built on solid foundations: market strategy, customer mapping, messaging development, and design—all combined. 

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Our Email Marketing Expertise

We can take that burden off of your plate. At Newbird we offer full-service email marketing that takes care of everything for you. From strategizing with you about what content will resonate best with your audience, to designing engaging emails that reflect your brand, developing code that is compliant with the industry, and scheduling your campaigns for maximum impact—we’ve got you covered. We even review your email’s performance regularly with you and develop improvement plans based on our findings.

Newbird’s Email Marketing Approach

As an email marketing agency, we’ve seen and done it all. Our fool-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your email content and performance. That way, you can rest assured knowing you’re getting an email marketing solution that’s precisely right for you and your business.

Lead by our team of digital experts, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

With a team of experts who know how to reach your target audience, we’ll provide recommendations on automated campaigns, content calendars, and other strategies so you can capture more customers.

We create custom email creative that’s not only aesthetically pleasing but also makes the shopping experience easy and natural for your customers.

From A/B testing to engaging headlines, clickable calls-to-action, and all other pieces of copywriting needed to make an impact—we are here to help you create the best possible content for your email campaigns.

We get that your business success hinges on conversions at the end of the day. We know which factors to pay attention to that can help boost your email rates, so you can capture more customers and market share.

We make sure your email marketing campaigns stay on top of their game with regular reporting and consulting from our team. Every campaign’s engagement metrics are detailed in an easy-to-understand format so we can track progress over time or compare different types of messages against each other side by side.

While we’re always working hard to make sure your emails are running smoothly, sometimes additional assistance is needed: segmentation and list cleaning for increased engagement rates or revising the marketing strategy based on data analysis. Depending upon what’s best suited at any given time for you and your brand our email teams continue building on your goals so that nothing falls through the cracks.