Brand Identity Services | Branding Agency NYC

16+ years experience
400+ happy clients

You have a logo, but you know your growing business needs more to truly stand out. You want a cohesive look that feels authentic and resonates deeply with your ideal customers across every platform. A professional brand identity is the key to evolving from a simple company into a memorable, trusted brand.

Why a Strong Identity Defines Your Success

Your identity is more than just visuals; it is the unique personality and promise of your business. It combines your values, voice, and aesthetic to tell a consistent story that connects emotionally with people. Strong branding builds a foundation of trust, setting you apart as a distinct leader in your industry.

Our Brand Identity Expertise

That’s where we come in. At Newbird we’re a design first agency and experts at creating powerful brand identities that feel true to your company and speak to your target audience. Our team will help you craft a unique voice, personality and look for your business that will resonate with customers and help you stand out from the competition. It’s the ultimate makeover.

Certified Awesome

Google

Google

Get the best inbound marketing results with our team of certified Google AdWords experts. We can help you stay on budget while achieving the ROI that you're looking for. Contact Us to Learn More
Shopify

Shopify

As a certified Shopify agency, we care about solving all merchandising challenges—whatever that means for you. Developing, migrating to, and growing current Shopify and Shopify Plus stores: it’s our thing. Contact Us to Learn More
Magento

Magento

Magento is one of the most powerful marketing tools around with search engine optimization and catalog-management tools. That’s why we became certified developers of it. Contact Us to Learn More
Klaviyo

Klaviyo

As Klaviyo partners, we use the latest trends and technologies to target your customers based on their individual preferences. We’ll create email marketing strategies that keep them coming back for more. Contact Us to Learn More
Facebook

Facebook

Without the right knowledge or tools, Facebook advertising can be difficult and expensive. We hate to see any business struggle. Let our certified team help. Contact Us to Learn More
BigCommerce

BigCommerce

Looking for a world-class, all-in-one eCommerce platform solution? We’re certified BigCommerce partners that can help. As far as we’re concerned, it’s a top SaaS. Contact Us to Learn More

Newbird’s Brand Identity Approach

When it comes to developing brands that resonate, we’ve got the team and skills to make it happen. Our fool-proof approach focuses on understanding your brand and your customer’s journey—first and foremost. We take the time upfront to learn about your business goals, needs, and challenges. We’ll also talk about what’s most important to you in terms of your brand and performance. That way, you can rest assured knowing you’re getting branding with the right elements to take your company into the future.

Ready to take flight?

With our Flightplan’s holistic approach, you’re brand will be made better from the inside out.

Brand Therapy

If you’re looking to take flight, we’ll have to understand your company from the inside, out. During Brand Therapy, lead by our team of digital experts, we’ll learn more about your business, its products, your competitors, and your customers’ pain points to evaluate how we can help you reach your goals.

Strategy & Design

From there we’ll work with you to create a custom voice and visual identity to reach your audience: leaving you with a holistic brand to take forward with any marketing campaign.

What is the difference between a logo and a brand identity?

A logo is a single mark. A brand identity includes the logo plus typography, color palettes, photo styles, graphic patterns, tone of voice, and guidelines on how to use them together. It’s the total toolkit.

How long does a rebranding process take?

A quality rebrand isn’t a rush job. It typically takes 4–8 weeks to move from research and mood boards to concept presentations and the delivery of final assets and guidelines.