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conversion rate optimization nyc

Conversion Rate Optimization

Advertising dollars are an investment—one that you want to see a return on. We’re here to help you get the most juice out of the squeeze.

  • 16+ years experience
  • 400+ happy clients

You have traffic hitting your site, but visitors aren’t turning into paying customers, which wastes your valuable budget. You want to drive more sales from your existing traffic, but you aren’t sure exactly what is broken. Our conversion rate optimization (CRO) services analyze real user behavior to turn more of your current clicks into revenue.

Why CRO Is Essential for Your Profitability

Conversion rate optimization (CRO) is the process of increasing the percentage of visitors who complete a specific goal. This includes actions like making a purchase, adding items to a cart, or signing up for emails. By refining user experience and removing barriers, we help you get significantly more value from every single visitor.

Conversion Rate Optimization Services:

Newbird’s CRO Expertise

At Newbird, we take your conversion rate optimization to the next level. With a deep understanding of what drives online sales, our experienced team crafts custom strategies that turn website visitors into loyal, repeat customers. By fine-tuning every element of the customer experience, from design to functionality, we help maximize the value of the traffic you’re already attracting.

Our CRO services focus on increasing revenue per visitor, building stronger connections with customers, and ensuring that every touchpoint on your site encourages action. Without a solid CRO strategy, you’re missing out on key opportunities—let Newbird help you seize them.

Growing Your CRO With A Customized Approach

Along with a customized strategy, our design-first and page-speed optimization approach gives eCommerce sites the trust shoppers need (and want) when making a purchase online.

We know not every eCommerce site is the same. Doing an audit of yours is a key first step to analyzing how it performs and ID-ing optimization opportunities.

We make a plan with you to prioritize changes and theorize what will make the biggest impact.

Creating a thoughtful brand story, approachable website design, and functional user experience is a non-negotiable step to improving CRO. Just saying, we can’t skip it.

The development phase is pivotal to optimizing your eCommerce site for conversions. Page speeds, load times, reviews, subscriptions, and menu navigation all can be a barrier to checkout if not appropriately addressed.

Planning and executing experiments is the only way to know for certain what is working and what is not—A/B testing our theories helps us find that sweet spot for your site’s optimal incentives and conversions.

Based on the data and KPIs tracked we keep the winners (this is the part where you grow your revenue, obviously).

Our process runs deep

01.

Discovery

Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.

02.

Project Plan

From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.

03.

Project Kickoff

A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.



04.

Ongoing Design, Development, Marketing

We know running a business takes constant effort, and we’re ready to help. 

What is a CRO audit?

A CRO audit is a deep dive into your website’s data. We review Google Analytics, watch user session recordings, and analyze page speed and usability to identify the specific barriers preventing visitors from converting.

Do I need a lot of traffic for A/B testing?

For statistically significant split testing, you generally need at least a few thousand visitors per month. However, for smaller sites, we use heuristic analysis and user testing to make high-impact improvements even with lower volume.

How is CRO different from SEO?

SEO gets people to your website. CRO gets them to take action (buy, sign up, call) once they arrive. Both are necessary for a healthy ROI.

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Our Conversion Rate Optimization Work