Google Advertising Agency NYC | Google Partner

16+ years experience
400+ happy clients

Your advertising budget should support where you want your business to go. Newbird is a Google advertising agency that connects campaign strategy, creative, and measurement. We start with your goals, examine the data, and use what we learn to improve how your budget works.

Google Ads Built Around Your Business

More online purchases? Better sales inquiries? A stronger presence in a new market? Your priorities shape the campaigns we build and the results we measure.

Our team looks at your customers, competition, website, and available campaign history before recommending a direction. We identify where demand exists, what might prevent people from converting, and where your budget has room to make an impact.

You’ll understand what we recommend, why it matters, and how we’ll evaluate the results.

We’re a Google Partner. The Google Partner badge signifies our expertise in digital advertising and helps us stand out in the industry. We have access to the latest insights and trends, promotional offers to give new clients ad credits toward their campaigns, and advanced product training for the latest Google Ads expertise.

Newbird’s Google Ads services are not verified or endorsed by Google.

Google Ads Campaigns We Manage

Search Ads

Reach people actively searching for your products or services. We research keywords, organize campaigns around search intent, and review the searches triggering your ads. Those findings guide changes to targeting, negative keywords, messaging, and landing pages.

Shopping Ads

Help shoppers discover your products with clear pricing, imagery, and product information. We review Merchant Center and feed quality, then use product performance to guide campaign priorities. Your margins, inventory, and seasonal demand help shape those decisions.

Performance Max Campaigns

Performance Max, or PMAX campaigns, can reach customers across Google’s advertising channels. We define conversion goals, organize creative assets, and review available performance insights. We assess how these campaigns contribute alongside Search and Shopping before recommending expansion.

Display Ads

Introduce your business to relevant audiences through visual advertising. We develop creative around the campaign’s purpose and review where ads appear. Targeting, placement exclusions, and performance data help us refine how your budget is used.

YouTube & Video Ads

Show people how your product works or give them a reason to consider your brand. We connect video creative with audience targeting and a clear objective, then evaluate performance against the campaign’s role in your customer journey.

Remarketing

Reconnect with people who have already shown interest in your business. Where eligible, we build audiences around meaningful interactions and tailor the message to their next step. Customer exclusions help keep campaigns relevant as people move toward purchase.

Our Approach as a Google Advertising Agency

Good campaign decisions begin with understanding your business. Our approach brings strategy, creative, and measurement together, giving each change a clear purpose and a way to evaluate it.

We learn what makes customers choose you, which products or services matter most, and what growth looks like for your team. Your sales cycle, margins, capacity, and past performance help us set realistic priorities.

We examine existing PPC campaigns, search terms, targeting, budgets, and conversion settings. For new accounts, we begin with market research and demand estimates. From there, we build a plan around the strongest opportunities and the budget available.

We turn customer needs and your business strengths into clear ads. Headlines, offers, imagery, and calls to action give us specific ideas to test. Performance helps us decide which messages to develop further.

We review what happens after someone clicks. Does the page match the ad? Is the offer clear? Is the next step easy on mobile? We identify improvements and define any design or development work needed.

We check that measurement reflects the actions you actually value, such as purchases or qualified inquiries. We review Google Ads and GA4 tracking, investigate discrepancies, and address gaps before using that data to guide campaign decisions.

You’ll see what your budget generated, what changed, and what we recommend next. We connect metrics with context, including seasonality, promotions, and lead quality. Each report helps explain the next steps for your account.

We review search terms, spending, creative, and conversion performance to identify useful changes. That may mean excluding irrelevant searches, adjusting bids, testing a landing page, or reallocating budget. We allow time for results to develop before judging a change.

What the Data Helps Us Decide

A performance report should lead somewhere. We use campaign findings to prioritize the work most likely to help your business.

Clicks without inquiries: Investigate search intent, tracking, and the landing page before increasing spend.
Leads that rarely become customers: Review search terms and sales-team feedback to improve targeting.
Strong results from particular products: Consider margins, stock availability, and demand before allocating more budget.
Higher costs during a seasonal shift: Compare relevant periods and buying patterns before changing the strategy.
A campaign meeting its targets: Assess room for growth, then test budget increases and monitor the effect.

The next step depends on the evidence. Sometimes that means expanding a campaign. Sometimes it means fixing the experience after the click.

Frequently Asked Questions

Newbird’s work can include account strategy, campaign setup, keyword research, ad creative, conversion tracking, optimization, and reporting. We define the scope upfront, including responsibilities for product feeds, landing pages, and any additional design or development.

Yes. We start by reviewing its structure, tracking, and performance history. That helps us identify what is working and where changes are needed. We explain the recommended priorities before making substantial adjustments.

Your starting budget depends on competition, customer value, goals, and the amount of testing needed. We review those factors with you and recommend a practical starting point. Media spend and agency fees are outlined separately in your proposal.

Early traffic can provide useful signals, but meaningful conclusions depend on conversion volume and your sales cycle. We agree on an initial evaluation period, check tracking early, and assess progress as enough data becomes available.

They can complement each other, but the right mix depends on your goals, budget, creative, and measurement. We assess the role of each campaign and how it contributes to overall results before recommending that you run both.

Look for clear reporting, relevant experience, and a practical explanation of how decisions are made. Ask how the team checks tracking, evaluates lead quality, and approaches budget changes. You should understand what they manage and how success will be measured.